Category
Lifestyle
Assisted Choices
4.5
Trend score
Trend
What is the Upcycled Flour trend?
Upcycled Flour: Upcycled ingredients that are turned into bread mixes or bread-based foods are on the rise as small emerging brands aim to differentiate their products from the traditional ones on the market. These products come in a variety of forms—from buns to crackers.
Insight
The consumer insight behind the Upcycled Flour trend
Consumers are increasingly conscious of how their consumption habits impact the environment. Between issues like climate change and global food waste, they feel a responsibility to change their personal habits, but find it difficult with a lack of viable alternatives on the market. Brands that are able to meet the urge for conscious consumerism are able to bridge that gap, and do their part in mitigating their impact on the environment.
Trend themes
Themes within the Upcycled Flour trend
Three behaviours holding the trend together01
Upcycling Ingredients
Small emerging brands aim to differentiate their products from the traditional ones by using upcycling ingredients to cater to conscious consumers looking for environment-friendly products.
02
Food Waste Management
A variety of businesses is looking into the ways that they can minimize their own waste streams and creatively repurpose their own leftover ingredients or by-products.
03
Grain-free Flour
Companies are using upcycled, whole grain-free flours that are naturally gluten-free and rich in fiber to cater to ingredient-conscious consumers there by bringing disruptive innovation to the flour industry.
Industry implications
What the Upcycled Flour trend means for industry
Where the trend changes the playbookFor
Bakery Industry
Bakery manufacturers are introducing new products made from food waste, and repurposing goods from the food and beverage industry thereby utilizing food waste to its full potential.
For
Health Food Industry
There is a rise in 'better-for-you' snack brands that are producing high quality products with a lower carbon footprint, aiming to make environmentally sound choices while catering to consumers looking for healthier snack options.
For
Flour Industry
The Flour industry is highly impacted by the increase in use of upcycling ingredients or byproducts and by companies creating grain-free flours. There is an increase in use of unconventional flours for baking like vegetable flour, okara flour, etc.
Workshop question
How is your company empowering its customers to be more eco-friendly?
Trend signals
Trend signals for Upcycled Flour
Trend score 4.5 out of 10, from popularity 69%, activity 56%, freshness 10%.
Popularity69%
Activity56%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Upcycled Flour trend
7 featured examples from Dec 4, 2018 to Apr 14, 2021CategoryLifestyle
Defatted Sunflower Seed Snacks
Plantarian's Snacks Deliver High Protein with Its Special Flour
Food manufacturers can explore the use of upcycled ingredients to create innovative and sustainable snack options.
CategoryEco
Upcycled Ingredient Cookies
Fancypants Baking Co. Created a Line of Cookies to Reduce Food Waste
The food and beverage industry has the opportunity to reduce waste and improve sustainability by incorporating upcycled ingredients in their products, as demonstrated by Fancypant…
CategoryEco
Artisanal Upcycled Crackers
Pipcorn's Heirloom Snack Crackers are Made with Upcycled Corn Flour
Exploring ways to minimize food waste and create innovative products.
CategoryEco
Upcycled Single-Ingredient Flours
Glean's Vegetable Flour Saves Produce from Going to Waste
Upcycled food products and gluten-free alternatives present an opportunity for companies to expand their product lines and appeal to a growing market segment within the food and b…
CategoryEco
Upcycled Gluten-Free Brownies
Hudson Valley Cold Pressed Oils' Brownie Mix Uses Sunflower Meal
Repurposing goods from the food and beverage industry offers opportunities for creating innovative products and reducing waste.
CategoryEco
Upcycled Bun Sandwiches
Gail's Hot Cross Bun Bacon Buttie Helps to Reduce Food Waste
Restaurants, bakeries, and other food and beverage companies can benefit from incorporating upcycled ingredients in their products to meet growing demand for sustainable options.
CategoryEco
Upcycled Cactus Tortillas
Tia Lupita's Grain-Free Tortillas Feature High-Fiber Okara Flour
Companies can explore incorporating upcycled ingredients and developing grain-free alternatives in their food production processes.
