Upcycled Cactus Tortillas

Tia Lupita's Grain-Free Tortillas Feature High-Fiber Okara Flour

Tia Lupita Foods is expanding its range of grain-free tortillas with new upcycled tortillas that feature okara flour from Renewal Mill. The high-fiber organic okara flour comes from a by-product of soy milk processing, and this ingredient is blended with others like chia seeds, avocado oil, cassava flour, lime juice, tapioca fiber and nopales. As Hector Saldivar, CEO of Tia Lupita Foods, describes: "This generation of eaters is demanding better: better nutrition, better transparency and better accountability from the brands they buy." The free-from tortillas are ideal for environmentally minded, ingredient-conscious consumers who are looking for products that match their values.

Each of the recycled tortillas is vegan, gluten-free, Non-GMO Project verified and contains 45 calories, two grams of fiber and six grams of net carbs per serving.

Image Credit: Tia Lupita Foods

Upcycled Food
Opportunity for brands to utilize by-products in the food industry to create sustainable and innovative products.
Grain-free Alternatives
Space for companies to develop grain-free options for consumers with dietary restrictions or preferences.
Ingredient Transparency
Demand for brands to provide clear and thorough information about the ingredients used in their products.

Sectors Adopting This

Food Manufacturing
Companies can explore incorporating upcycled ingredients and developing grain-free alternatives in their food production processes.
Plant-based Food
Opportunity for plant-based food industry to further expand by incorporating upcycled ingredients in their products and catering to grain-free consumers.
Healthy Snacks
Developing snacks using upcycled ingredients and focusing on ingredient transparency can tap into the growing market of health-conscious consumers.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 30%
Freshness 9%