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Routine CBD

Cannabis brands aim to establish themselves in customers’ routines

Trend - Now that cannabis is a large industry in a significant portion of North America, the market is over-saturated with cannabis or cannabis-infused products in a wide range of categories. Some brands are competing by trying to establish themselves as part of consumers everyday evening routines, in the hopes of creating loyal customers rather than just targeting those looking to experiment.

Insight - In North America, established routines are now extremely commonplace as consumers in the region increasingly partake in self-care practices. Many individuals now have daily “wellness” habits, whether those are taking supplements or having skincare routines. These consumers are interested in brands that are able to elevate these routines, while providing long term benefits that consumers can use to justify their purchases.
Workshop Question - How could your brand establish itself in its customers’ daily routines?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
17,390 Total Clicks
Date Range:
Nov 19 — Mar 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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