Cannabis brands aim to establish themselves in customers’ routines
Trend - Now that cannabis is a large industry in a significant portion of North America, the market is over-saturated with cannabis or cannabis-infused products in a wide range of categories. Some brands are competing by trying to establish themselves as part of consumers everyday evening routines, in the hopes of creating loyal customers rather than just targeting those looking to experiment.
Insight - In North America, established routines are now extremely commonplace as consumers in the region increasingly partake in self-care practices. Many individuals now have daily “wellness” habits, whether those are taking supplements or having skincare routines. These consumers are interested in brands that are able to elevate these routines, while providing long term benefits that consumers can use to justify their purchases.
Insight - In North America, established routines are now extremely commonplace as consumers in the region increasingly partake in self-care practices. Many individuals now have daily “wellness” habits, whether those are taking supplements or having skincare routines. These consumers are interested in brands that are able to elevate these routines, while providing long term benefits that consumers can use to justify their purchases.
Workshop Question - How could your brand establish itself in its customers’ daily routines?
Trend Themes
1. Wellness Routines - Establishing cannabis-infused products as part of consumers' daily wellness routines
2. Cannabis for Sleep - Exploring the use of cannabis and CBD for sleep aids
3. CBD Skincare - Incorporating CBD into skincare products for hydrating, anti-inflammatory, and age-defying benefits
Industry Implications
1. Wellness - Wellness-focused industries can incorporate cannabis-infused products into consumers' daily routines for long term benefits
2. Sleep - Companies in the sleep industry can explore the use of cannabis and CBD for sleep aids
3. Beauty - The beauty industry can incorporate CBD into skincare products for hydrating, anti-inflammatory, and age-defying benefits
