Category
Lifestyle
Assisted Choices
Trend cluster
Category
Routine
CBD
Cannabis brands aim to establish themselves in customers’ routines.
3.4
Trend score
Trend
What is the Routine CBD trend?
Routine CBD: Now that cannabis is a large industry in a significant portion of North America, the market is over-saturated with cannabis or cannabis-infused products in a wide range of categories. Some brands are competing by trying to establish themselves as part of consumers everyday evening routines, in the hopes of creating loyal customers rather than just targeting those looking to experiment.
Insight
The consumer insight behind the Routine CBD trend
In North America, established routines are now extremely commonplace as consumers in the region increasingly partake in self-care practices. Many individuals now have daily “wellness” habits, whether those are taking supplements or having skincare routines. These consumers are interested in brands that are able to elevate these routines, while providing long term benefits that consumers can use to justify their purchases.
Trend themes
Themes within the Routine CBD trend
Three behaviours holding the trend together01
Wellness Routines
Establishing cannabis-infused products as part of consumers' daily wellness routines
02
Cannabis for Sleep
Exploring the use of cannabis and CBD for sleep aids
03
CBD Skincare
Incorporating CBD into skincare products for hydrating, anti-inflammatory, and age-defying benefits
Industry implications
What the Routine CBD trend means for industry
Where the trend changes the playbookFor
Wellness
focused industries can incorporate cannabis-infused products into consumers' daily routines for long term benefits
For
Sleep
Companies in the sleep industry can explore the use of cannabis and CBD for sleep aids
For
Beauty
The beauty industry can incorporate CBD into skincare products for hydrating, anti-inflammatory, and age-defying benefits
Workshop question
How could your brand establish itself in its customers’ daily routines?
Trend signals
Trend signals for Routine CBD
Trend score 3.4 out of 10, from popularity 51%, activity 41%, freshness 9%.
Popularity51%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Routine CBD trend
5 featured examples from Nov 1, 2019 to Mar 19, 2020CategoryLifestyle
Cannabis-Inspired Sleeping Aids
dreamt is Science-Backed and It Utilizes Cannabis for Sleep
Pharmaceutical companies can explore developing cannabis-based sleep aids as an alternative to traditional pharmaceutical sleep medications.
CategoryFashion
Evening CBD Skincare
OTO's Luxurious CBD Skincare Collection Enhances Nighttime Rituals
The growing trend of CBD skincare products creates opportunities for the skincare industry to incorporate CBD-infused products into their offerings.
CategoryFashion
CBD Face Creams
The Afterglow by Prima Contains Adaptogens, CBD & Four Types of Hyaluronic Acid
The addition of Ayurvedic adaptogens and multiple types of hyaluronic acid in face creams presents an opportunity for disruptive innovation in the beauty industry by creating uniq…
CategoryLifestyle
Menstruation Relief CBD Kits
The Natural Cycle Monthly Kit Shares Products for Peroids & Daily Use
Opportunity for wellness brands to expand their CBD product lines for menstrual relief.
CategoryLifestyle
Day-to-Night CBD Supplements
BIPRI's Full-Spectrum CBD Products Support a Healthy Brain
Opportunity for disruptive innovation: Expand product offerings in the health and wellness supplements industry by incorporating CBD-infused supplements targeting specific brain f…
