Foot Locker works alongside adidas to introduce the latest global project entitled the 'Asterisk' collective. This partnership celebrates individuals who stand out and encourage creativity through an empowering platform. The launch channels creative artists including Kid Cudi, H.E.R., Candace Parker, Patrick Mahomes, and Donovan Mitchell. The 'Asterisk' is the name and symbol of the project, meant to represent a community that bridges sport and creativity. The six aforementioned ambassadors represent the Asterisk narrative, evoking a sense of "courage, strength, and action." Each artist and athlete will debut a 'TRESC Run' model during their respective game and performances.
Andrew Gray of Foot Locker states that "it's our goal to empower youth culture through individuality and self-expression." Each ambassador represents different purposes and outlets that are true to the overarching story of the global project. Some examples include Kid Cudi's aim to highlight the role of creativity through music, design, and art, whereas H.E.R. aims to power her non-profit organization 'Bring the Noise' for under-served groups to have the opportunity to experience premium music programs.