adidas and Foot Locker are teaming up to co-create a collection of consumer-inspired adidas Made For (AM4) shoes, which will be made available through various events this year. The first pieces from the adidas x Foot Locker concept are set to manifest in the form of the AM4ATL collection of running shoes and cleats, with tie-dye designs that represent unity and creation. These shoes recently make their debut on the feet of pro football players and will soon be available for consumer purchase online.
The limited-edition AM4 series makes the most of the technology available through adidas' SPEEDFACTORY, especially its ability to quickly create limited runs with unique designs up to 36 times faster than standard industry measures.
AM4 is described as a project that's constantly in beta mode, with data and insights continually being used to create cutting-edge designs.