Category
Lifestyle
Assisted Choices
Trend cluster
Category
Menstrual
Community
Brands are debuting period-related products & initiatives as support for women.
4.3
Trend score
Trend
What is the Menstrual Community trend?
Menstrual Community: Aware of the existing levels of stigma and misinformation on the topic of menstruation, companies are launching campaigns that are specifically geared toward bringing women together and creating a sense of community. These activations are supercharged to be productive with empowering, comforting, and educational elements.
Insight
The consumer insight behind the Menstrual Community trend
Many find that one of the best ways to deal with a persisting issue—whether it is a personal or collective one—is by forming communities of like-minded people. Although technology proves to be a great way of connecting with others, consumers find that face-to-face interaction, where possible, can often be more beneficial because it allows people to physically come together, as well. As in-person meetings allow people to connect more through emotions that cannot be perceived in the digital environment, many individuals who are looking for social support turn to innovations that do so in a productive and personable manner.
Trend themes
Themes within the Menstrual Community trend
Three behaviours holding the trend together01
Menstruation Community
Companies are launching period-related campaigns and initiatives to create a sense of community and empowerment for women.
02
Education
Board games and other educational tools are being used to break the stigma around menstruation and educate younger generations.
03
Charitable Awareness Events
Period parties and events are being organized to raise awareness and support for organizations that combat period poverty and support women.
Industry implications
What the Menstrual Community trend means for industry
Where the trend changes the playbookFor
Feminine Care Products
Companies that produce feminine care products have an opportunity to launch campaigns and initiatives to create a sense of community and empowerment for women.
For
Education Industry
The education industry has an opportunity to create and market period-focused educational tools to break the stigma around menstruation and educate younger generations.
For
Event Planning Industry
The event planning industry has an opportunity to organize and market charitable awareness events that raise awareness and support for organizations that combat period poverty and support women.
Workshop question
How might your brand form a supportive community?
Trend signals
Trend signals for Menstrual Community
Trend score 4.3 out of 10, from popularity 60%, activity 61%, freshness 9%.
Popularity60%
Activity61%
Freshness9%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Menstrual Community trend
4 featured examples from Apr 18, 2018 to Feb 18, 2020CategoryLifestyle
Comforting Public Bathroom Installations
The Warm Wall Hopes to Ease the Pain of Menstruation
Innovation opportunities for developing new pain relief solutions specifically targeting menstrual pain.
CategoryBusiness
Inclusive Period Pop-Ups
The Rest Room by Thinx Offers a Comfortable Place to Shop
Creating inclusive retail environments through pop-up shops encourages new ways of shopping and engages a broader customer base.
CategoryLife-Stages
Period-Focused Educational Board Games
The Period Game Breaks the Stigma for Younger Generations
The board games industry can create more education-focused games that tackle important topics, like female health.
CategorySocial Good
Charitable Awareness Events
The Period Party Was Held at the Clock Inc. LGBTQ+ Community Center
Disruptive innovation opportunity: Revolutionizing the design and accessibility of feminine hygiene products to address the needs of marginalized communities.
