Brands are debuting period-related products & initiatives as support for women
Trend - Aware of the existing levels of stigma and misinformation on the topic of menstruation, companies are launching campaigns that are specifically geared toward bringing women together and creating a sense of community. These activations are supercharged to be productive with empowering, comforting, and educational elements.
Insight - Many find that one of the best ways to deal with a persisting issue—whether it is a personal or collective one—is by forming communities of like-minded people. Although technology proves to be a great way of connecting with others, consumers find that face-to-face interaction, where possible, can often be more beneficial because it allows people to physically come together, as well. As in-person meetings allow people to connect more through emotions that cannot be perceived in the digital environment, many individuals who are looking for social support turn to innovations that do so in a productive and personable manner.
Insight - Many find that one of the best ways to deal with a persisting issue—whether it is a personal or collective one—is by forming communities of like-minded people. Although technology proves to be a great way of connecting with others, consumers find that face-to-face interaction, where possible, can often be more beneficial because it allows people to physically come together, as well. As in-person meetings allow people to connect more through emotions that cannot be perceived in the digital environment, many individuals who are looking for social support turn to innovations that do so in a productive and personable manner.
Workshop Question - How might your brand form a supportive community?
Trend Themes
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Menstruation Community — Companies are launching period-related campaigns and initiatives to create a sense of community and empowerment for women.
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Education — Board games and other educational tools are being used to break the stigma around menstruation and educate younger generations.
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Charitable Awareness Events — Period parties and events are being organized to raise awareness and support for organizations that combat period poverty and support women.
Industry Implications
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Feminine Care Products — Companies that produce feminine care products have an opportunity to launch campaigns and initiatives to create a sense of community and empowerment for women.
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Education Industry — The education industry has an opportunity to create and market period-focused educational tools to break the stigma around menstruation and educate younger generations.
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Event Planning Industry — The event planning industry has an opportunity to organize and market charitable awareness events that raise awareness and support for organizations that combat period poverty and support women.
4 Featured, 31 Examples:
81,182 Total Clicks
Date Range:
Apr 18 — Mar 20
Trending:
Warm
Consumer Insight Topics:
