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Inclusive Period Pop-Ups

The Rest Room by Thinx Offers a Comfortable Place to Shop

— December 5, 2019 — Business
As a brand that makes products for people with periods, Thinx set up a pop-up shop in NYC called The Rest Room as an inclusive, comfortable space to change conversations around menstruation and break down societal taboos. Thinx worked with design and branding agency Placeholder to create a space to represent "a preview of a more comfortable, tolerant, and inclusive future," that also showcases the brand's innovative leak-proof period underwear.

Within the space, people have the chance to become familiar form offerings from the brand like its classic Boyshort and Hiphugger styles, which are capable of being worn in place of other menstrual products, as well as washed and worn time and time again.

Image Credit: Dieline
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