As a brand that makes products for people with periods, Thinx set up a pop-up shop in NYC called The Rest Room as an inclusive, comfortable space to change conversations around menstruation and break down societal taboos. Thinx worked with design and branding agency Placeholder to create a space to represent "a preview of a more comfortable, tolerant, and inclusive future," that also showcases the brand's innovative leak-proof period underwear.
Within the space, people have the chance to become familiar form offerings from the brand like its classic Boyshort and Hiphugger styles, which are capable of being worn in place of other menstrual products, as well as washed and worn time and time again.
Image Credit: Dieline
What's Driving This Trend
- Inclusive Retail Environments
- Creating inclusive pop-up shops that challenge societal taboos around menstruation presents opportunities for disrupting the retail industry.
- Conscious Period Products
- Developing innovative leak-proof underwear that can replace traditional menstrual products opens up possibilities for transforming the period care industry.
- Changing Cultural Conversations
- Setting up spaces that aim to shift perceptions and discussions about menstruation creates avenues for disruptive cultural innovations.
Who This Affects Most
- Retail
- Creating inclusive retail environments through pop-up shops encourages new ways of shopping and engages a broader customer base.
- Period Care
- Innovating in the period care industry by developing leak-proof underwear offers a sustainable and comfortable alternative to traditional menstrual products.
- Consumer Culture
- Changing cultural conversations around menstruation challenges societal norms and facilitates disruptive shifts in consumer behavior and attitudes.
