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Cold Brew Cognitive

Cold brew-based beverages are infused with cognitively beneficial ingredients

Trend - Cold brew beverages are increasingly popular as coffee culture continues its dominance in North America, and now these beverages are offered in to-go forms that offer cognitive benefits. Whether prioritizing mental calmness or enhanced performance, these beverages offer hybrid health functions.

Insight - In North America, city-based professionals don’t often have too much time to “unplug.” Whether they’re at work or outside of it, constant connectivity has made it so that working isn’t just limited to in-office hours. This stress, on top of other daily responsibilities, pushes these individuals to make the most of their time—which includes the food and beverages they buy. Hybrid products that offer multiple benefits, including mental clarity, empower these individuals to balance their lives in convenient ways.
Workshop Question - How is your brand enriching the lifestyle of its customers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
28,596 Total Clicks
Date Range:
Jan 18 — Mar 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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