Fit Brewing Co.’s Fit Bru is a line of functional coffee beverages that deliver the smooth taste of nitro cold brew coffee with added benefits from potent ingredients. While the brand's simple Black Coffee is enhanced with activated charcoal to support natural detoxification, the Fit Bru line also includes other canned varieties. The Vanilla Latte boasts a creamy consistency thanks to the addition of coconut creamer and a functional ingredient blend to support sustained energy and focus. The same original blend of functional ingredients can also be found in the Cafe Mocha, which boasts a smooth and creamy chocolate flavor.
Health-conscious consumers who are looking for additional support are being drawn into the ease with which functional beverages that are packed with potent superfoods can be enjoyed on the go.
What Makes This Trend Stand Out
- Functional Beverages with Superfoods
- Opportunity for creating functional beverages that combine the smooth taste of coffee with the added benefits of potent superfood ingredients.
- Activated Charcoal in Food and Beverages
- Potential for incorporating activated charcoal into food and beverage products to support natural detoxification.
- Creamy and Functional Coffee Blends
- Opportunity for developing coffee blends that offer a creamy texture along with functional ingredient blends for sustained energy and focus.
Sectors Adopting This
- Beverage Industry
- Disruptive innovation opportunity for the beverage industry to create functional coffee beverages with added benefits.
- Superfood Industry
- Opportunity for the superfood industry to expand its market by incorporating potent ingredients into functional coffee beverages.
- Health and Wellness Industry
- Potential for the health and wellness industry to cater to health-conscious consumers with on-the-go functional coffee beverages.
