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Animated Editorial

Fashion brands are debuting their collections in fully digitized lookbooks

Trend - Fashion brands are changing the ways they present their new seasonal capsules to their consumers. Striving to find a medium different than photography, these brands tap pop cultural phenomena such as video games, anime series and virtual models to diversify their approach to product display.

Insight - Pop cultural artifacts like games and animation series impose a strong influence on Millennial and Gen Z consumers who have grown an attachment to some releases. Due to fandoms that are often described as "cult-like," many consumers are delighted when they see their favorite pop culture moments integrated into other industries. As a result, Millennials and Gen Z tend to pay more attention to such initiatives as it not only taps their fandom but also is a novel way of presenting products and content.
Workshop Question - How can your brand tap pop culture for marketing opportunities?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
181,767 Total Clicks
Date Range:
Aug 18 — Mar 20
Trending:
This Quarter and Hot

Featured Examples

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