Brands are quickly launching helpful initiatives for those in crisis-affected areas
Trend - Amid global or local states of emergency, brands are seeking to lend a helping hand. This is done either through launching specialized, cost-free products and services as relief efforts or by collaborating with officials in affected areas to help with local restoration.
Insight - When disaster strikes—whether it is a health crisis, natural catastrophe or something else—consumers intensely seek ways to lessen the blow for themselves and their community. As a result, many look for resources that are hyper-targeted and specifically launched to alleviate strain and stress. Although some have justifiable grievances with how brands respond to these situations, consumers in affected areas have the potential to feel a sense of relief and support that may give them confidence and strength to overcome the crisis.
Insight - When disaster strikes—whether it is a health crisis, natural catastrophe or something else—consumers intensely seek ways to lessen the blow for themselves and their community. As a result, many look for resources that are hyper-targeted and specifically launched to alleviate strain and stress. Although some have justifiable grievances with how brands respond to these situations, consumers in affected areas have the potential to feel a sense of relief and support that may give them confidence and strength to overcome the crisis.
Workshop Question - How might your brand assist in a crisis?
Trend Themes
1. Brands as Crisis Responders - Brands launch specialized and cost-free products and services as relief efforts amid global/local states of emergency.
2. Hyper-targeted Relief Efforts - Consumers intensely seek relief resources that are hyper-targeted and are launched to alleviate strain and stress during crisis situations.
3. Mobile Relief Services - Companies provide mobile services equipped with essential relief goods and services for people impacted by natural disasters.
Industry Implications
1. Hospitality and Tourism - Businesses could revitalize tourism in natural disaster-hit areas through partnerships with local agencies and organizations.
2. Technology - Tech companies can offer free sanitizing services for consumer electronics as part of their health and safety initiatives during times of crisis.
3. Transportation and Storage - Transportation and storage companies can provide free or discounted services to help people affected by crises, such as natural disasters or pandemics.
4 Featured, 36 Examples:
45,497 Total Clicks
Date Range:
May 18 — Mar 20
Trending:
Average
Consumer Insight Topics:
