Assisted Conversion
Assisted
Stylist
Virtual personal stylists in both design and fashion are on the rise.
Trend
What is the Assisted Stylist trend?
Assisted Stylist: Modern technology, like assistive devices and smartphone apps, are aiding in the process of personal styling—whether that’s related to fashion or interior design. By empowering consumers through specialized technology, brands are able to make a once-exclusive industry more accessible to all.
Insight
The consumer insight behind the Assisted Stylist trend
Assistive technology hasn’t just made consumers’ daily routines and needs easier to tackle, it’s also streamlined everything from entertainment to design-related services for consumers. The benefit of these tech-powered services is that they open themselves up to consumers who wouldn’t be able to access or afford such services in their more traditional forms. Thus, streamlined apps and assistive device functions allow more people to be able to achieve the results they want in different areas of their lives, without the costs or exclusivity that once came alongside them.
Trend themes
Themes within the Assisted Stylist trend
Three behaviours holding the trend togetherAssistive Styling Technology
Technology, like assistive devices and smartphone apps, are aiding in the process of personal styling—whether that’s related to fashion or interior design.
Personalization Services
Streaming apps and assistive device functions allow more people to achieve specific results in different areas of their lives through customized services.
Blockchain for Furniture Industry
Developing the world's first blockchain technology for the furniture industry allows for ad-hoc collaboration and profit-sharing mechanisms among interior designers, shoppers, and furniture businesses at scale.
Industry implications
What the Assisted Stylist trend means for industry
Where the trend changes the playbookRetail Industry
Personal styling offered by retailers or through e-commerce platforms present a huge disruptive opportunity for the retail industry.
Home Decor Industry
Voice assistants such as Google Assistant can offer highly customized consumer experiences within the home leading to innovations in the home decor industry.
Interior Design Industry
Blockchain technology could disrupt the interior design industry by offering a more convenient and accessible experience for all, thus increasing collaboration between interior designers, shoppers, and furniture businesses.
Workshop question
How is your brand using technology to prioritize accessibility for its customers?
Trend signals
Trend signals for Assisted Stylist
Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 9%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Assisted Stylist trend
4 featured examples from Jun 7, 2018 to Jan 13, 2020Blockchain Interior Design Apps
Decormatters is Developing Blockchain Tech for Furniture
Blockchain technology and AI/AR integration have the potential to disrupt the interior design industry by transforming collaboration and enhancing user experience.
Personalized Styling Services
Revolve is Enhancing Its Style Experts Service with StyleWidget
Disruptive Innovation Opportunity: Leverage virtual reality technology to create immersive online shopping experiences, allowing customers to virtually try on clothes and accessor…
E-Commerce Fashion Shopping Services
Amazon Will Launch a Prime Personal Shopping Service
The launch of the Prime personal shopping service by Amazon drives innovation and disrupts the e-commerce industry by offering a unique and personalized shopping experience.
Home Decor Voice Assistants
Through Google Assistant, H&M Home Stylist Offers Decor Inspiration
Home decor companies can leverage voice assistant technology to enhance the shopping experience and offer personalized suggestions.