Trend cluster
Category

Assisted
Stylist

Virtual personal stylists in both design and fashion are on the rise.

Blockchain Interior Design AppsPersonalized Styling ServicesE-Commerce Fashion Shopping ServicesHome Decor Voice Assistants

Trend

What is the Assisted Stylist trend?

Assisted Stylist: Modern technology, like assistive devices and smartphone apps, are aiding in the process of personal styling—whether that’s related to fashion or interior design. By empowering consumers through specialized technology, brands are able to make a once-exclusive industry more accessible to all.

Insight

The consumer insight behind the Assisted Stylist trend

Assistive technology hasn’t just made consumers’ daily routines and needs easier to tackle, it’s also streamlined everything from entertainment to design-related services for consumers. The benefit of these tech-powered services is that they open themselves up to consumers who wouldn’t be able to access or afford such services in their more traditional forms. Thus, streamlined apps and assistive device functions allow more people to be able to achieve the results they want in different areas of their lives, without the costs or exclusivity that once came alongside them.

Trend themes

Themes within the Assisted Stylist trend

Three behaviours holding the trend together
01

Assistive Styling Technology

Technology, like assistive devices and smartphone apps, are aiding in the process of personal styling—whether that’s related to fashion or interior design.

02

Personalization Services

Streaming apps and assistive device functions allow more people to achieve specific results in different areas of their lives through customized services.

03

Blockchain for Furniture Industry

Developing the world's first blockchain technology for the furniture industry allows for ad-hoc collaboration and profit-sharing mechanisms among interior designers, shoppers, and furniture businesses at scale.

Industry implications

What the Assisted Stylist trend means for industry

Where the trend changes the playbook
For

Retail Industry

Personal styling offered by retailers or through e-commerce platforms present a huge disruptive opportunity for the retail industry.

For

Home Decor Industry

Voice assistants such as Google Assistant can offer highly customized consumer experiences within the home leading to innovations in the home decor industry.

For

Interior Design Industry

Blockchain technology could disrupt the interior design industry by offering a more convenient and accessible experience for all, thus increasing collaboration between interior designers, shoppers, and furniture businesses.

Workshop question

How is your brand using technology to prioritize accessibility for its customers?

Trend signals

Trend signals for Assisted Stylist

Trend score 3.1 out of 10, from popularity 48%, activity 36%, freshness 9%.

Popularity48%
Activity36%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific