Foot Locker teamed up with Champion Athleticwear and five top-tier eSports teams to launch a collection of eSports jerseys, sweatshirts and t-shirts. While sports fans regularly outfit themselves in pieces of clothes to support their favorite teams, this new collection gives gamers the chance to connect with teams like Counter Logic Gaming, Renegades, Dignitas and more. The teams participate in a variety of games, including everything from sports games to multiplayer online battle arenas.
To kick off the launch of the eSports apparel collaboration, a limited number of the eSports jerseys were made available on NTWRK, a live mobile shopping experience that is centered on "retailtainment." Additionally, Champs Sports will be hosting and livestreaming an in-store tournament at its Times Square Flagship store later this month.