Category
Fashion
Scaled Restraint
Trend cluster
Category
Pregnancy
Cosmetic
Pregnancy-safe skincare products cater to both niche and wide-ranging interests.
2.8
Trend score
Trend
What is the Pregnancy Cosmetic trend?
Pregnancy Cosmetic: With the skincare industry booming, products that are hyper-targeted to specific consumer needs offer a point of differentiation. This can be observed in skincare products that explicitly state their safety for women who are pregnant—while still being effective for those who aren’t.
Insight
The consumer insight behind the Pregnancy Cosmetic trend
For consumers, the paradox of choice is often at play when it comes to the over-saturated self-care market. With so many options that offer so many of the same benefits, some consumers feel overwhelmed with picking, and sticking to, specific health and personal care routines. These individuals are drawn to brands that are able to offer hyper-targeted benefits that serve their more personal, niche needs.
Trend themes
Themes within the Pregnancy Cosmetic trend
Three behaviours holding the trend together01
Hyper-Targeted Skincare
Skincare products that cater to specific needs, such as pregnancy-safe or retinol-free, offer differentiation and attract consumers who are drawn to hyper-targeted benefits.
02
Natural Ingredients
The use of natural, plant-based ingredients like bakuchiol, pomegranate, and pumpkin seed oil, presents an opportunity for disruptive innovation in the skincare industry as consumers increasingly seek non-toxic product options.
03
Multi-Functional Beauty Products
Beauty products that serve multiple functions, such as Care Skincare's hydrating water cream, retinoid night serum, and micellar cleanser + toner, offer a convenient and cost-effective solution to consumers' multi-faceted beauty needs.
Industry implications
What the Pregnancy Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry can take advantage of hyper-targeted products, natural ingredients, and multi-functional solutions to offer differentiated options for consumers.
For
Health and Wellness
Products catering to pregnancy-safe needs can tap into the health and wellness industry, which emphasizes safety and non-toxicity of products.
For
E-Commerce and Retail
The proliferation of niche beauty products, including hyper-targeted and natural options, creates an opportunity for disruption in the e-commerce and retail industry, which can better cater to specific consumer needs.
Workshop question
How could your brand offer hyper-targeted benefits in its products/services?
Trend signals
Trend signals for Pregnancy Cosmetic
Trend score 2.8 out of 10, from popularity 45%, activity 31%, freshness 9%.
Popularity45%
Activity31%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pregnancy Cosmetic trend
4 featured examples from Aug 14, 2018 to Feb 10, 2020CategoryFashion
Effective Multi-Functional Cosmetics
Care Skincare Offers Safe, Fragrance-Free Ingredients
Opportunity for the cosmetics industry to invest in non-toxic ingredients and fragrance-free products for consumers with sensitive skin.
CategoryFashion
Pumpkin-Infused Skincare
Pai Skincare Debuted the Pomegranate & Pumpkin Seed Stretch Mark System
Disruptive innovation opportunity: Incorporate a focus on clean beauty principles and natural ingredients in skincare and personal care product development.
CategoryFashion
Retinol-Free Smoothing Serums
The Bakuchiol Retinol Alternative Smoothing Serum is Non-Irritating
The skincare industry can take advantage of the trend toward retinol alternatives by developing innovative skincare products that suit the needs of consumers concerned with potent…
CategoryFashion
Preserving Retinol-Free Skincare
Ole Henriksen's New Products Share a Natural Retinol Alternative
Companies in the beauty and skincare industry can benefit from the trend towards natural, skin-sensitive ingredients like bakuchiol and other plant-based offerings.
