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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,467 more

Pregnancy Cosmetic

Pregnancy-safe skincare products cater to both niche and wide-ranging interests

Trend - With the skincare industry booming, products that are hyper-targeted to specific consumer needs offer a point of differentiation. This can be observed in skincare products that explicitly state their safety for women who are pregnant—while still being effective for those who aren’t.

Insight - For consumers, the paradox of choice is often at play when it comes to the over-saturated self-care market. With so many options that offer so many of the same benefits, some consumers feel overwhelmed with picking, and sticking to, specific health and personal care routines. These individuals are drawn to brands that are able to offer hyper-targeted benefits that serve their more personal, niche needs.
Workshop Question - How could your brand offer hyper-targeted benefits in its products/services?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
33,751 Total Clicks
Date Range:
Aug 18 — Mar 20
Trending:
New and Mild
Consumer Insight Topics:

Featured Examples

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