Inspired by art by Sara Shakeel that shows women's stretch marks covered in glitter, Huda Beauty created a self-love campaign. The uplifting campaign is all about Changing the Face of Beauty and celebrating certain physical traits that are deemed "imperfections" and less attractive than others. For the campaign, Huda Beauty chose to work with a handful of people who embrace their unique gifts and radiate beauty.
As Huda Beauty describes, "For the longest time, beauty has been a tool of division, and now we want to make it a tool for unity. We want to make sure everyone knows they’re a part of this movement and we want to be the brand to include absolutely everyone."