OOKIO is a new swimwear company that focuses on making sustainable swimwear accessible. The swimwear is made from 100% regenerated materials, upcycling discarded products in a closed-loop supply chain. Materials include old fishing nets and discarded products used in manufacturing.
It recently launched it's Spring/Summer collection that features modern bathing suits with a retro twist. OOKIO's new line features high cut bottoms, giving the appearance of longer legs and a slimmer waist. The collection includes one piece and bikinis, each with unique and stylish design elements for an elevated poolside look. The collection uses diverse models without retouching imagery to leave scars and stretch marks visible. The inclusive campaign also includes women of varying sizes and the line itself extends to an XL.
What's Driving This Trend
- Sustainable Swimwear
- OOKIO is making sustainable swimwear accessible by upcycling discarded products in a closed-loop supply chain.
- Inclusive Swimwear Campaigns
- OOKIO's inclusive campaign featuring diverse models without retouching imagery encourages body positivity.
- Innovative Materials
- OOKIO uses 100% regenerated materials, such as old fishing nets and discarded manufacturing products, to create its swimwear collection.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel brands can adopt sustainable practices and materials, as well as focus on inclusive campaigns that promote body positivity.
- Sustainability
- Sustainability-focused companies can explore using regenerated materials and a closed-loop supply chain to create eco-friendly products.
- Swimwear
- Swimwear companies can explore using innovative materials and designs, as well as promoting body positivity through inclusive campaigns.
