OOKIO is a new swimwear company that focuses on making sustainable swimwear accessible. The swimwear is made from 100% regenerated materials, upcycling discarded products in a closed-loop supply chain. Materials include old fishing nets and discarded products used in manufacturing.
It recently launched it's Spring/Summer collection that features modern bathing suits with a retro twist. OOKIO's new line features high cut bottoms, giving the appearance of longer legs and a slimmer waist. The collection includes one piece and bikinis, each with unique and stylish design elements for an elevated poolside look. The collection uses diverse models without retouching imagery to leave scars and stretch marks visible. The inclusive campaign also includes women of varying sizes and the line itself extends to an XL.