Virtualized Onboarding

Brands are using technology to take onboarding into the virtual realm

Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.

Insight - Technology has disrupted the way we work by making it possible for individuals to work remotely, ultimately shattering geographical barriers and other obstacles. As the number of remote employees increases over time, a demand arises for better office-to-employee communication that will equip these individuals with the toolkit and support they need to feel fulfilled and comfortable in their position. As a result, many look for digital solutions to give employees peace of mind and successfully take them through crucial work processes.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?

Trend Themes

  1. Virtual Onboarding — The increasing number of remote workers has generated a demand for digital solutions for onboarding that provide employees with the needed toolkit and support to smoothly transition into their new role.
  2. Mobile-based Training Communication Solutions — In today's technology-focused workplace, there is a growing need for streamlined, employer-employee communication solutions like the 'Actimo' platform to help facilitate better digital onboarding practices.
  3. Text Message-based CRM Platforms — Messaging clients using a conversational style has proven overwhelmingly effective, with Respond Flow reporting seeing a 233 percent increase in conversion when the platform was used to validate leads.

Industry Implications

  1. Virtual Reality (VR) — Pure Realism's development of 3D environments that can be translated into VR experiences with a high degree of detail and immersion presents opportunities for industries seeking realistic digital content solutions.
  2. Remote Workforce Solutions — The shift towards remote work in recent years requires technological innovations like Respond Flow's text-based CRM platform and the 'Zimo' video onboarding platform to support a remote workforce.
  3. Digital Communication Solutions — The rise of virtual onboarding and mobile-based training communication solutions highlights an opportunity for digital communication companies to provide solutions for an increasingly technology-focused workplace.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
81,322 Total Clicks
Date Range:
Feb 18 — Mar 20
Trending:
Mild
Consumer Insight Topics:

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