Tech companies create dedicated resources for accurate information on COVID-19
Trend - When COVID-19’s status as a pandemic became known, tech companies contributed by creating resources that people can turn to for accurate, up-to-date information on the virus and its impact both locally and globally.
Insight - In the age of increasingly sophisticated “fake news,” people are susceptible to believing content that’s untrue. In the context of global issues, misinformation—or misleading information—can have a negative impact on how people react and understand the issues, which leads to further harm caused. Curated, reliable information is able to prevent this, while assuaging people’s anxiety in the midst of crises.
Insight - In the age of increasingly sophisticated “fake news,” people are susceptible to believing content that’s untrue. In the context of global issues, misinformation—or misleading information—can have a negative impact on how people react and understand the issues, which leads to further harm caused. Curated, reliable information is able to prevent this, while assuaging people’s anxiety in the midst of crises.
Workshop Question - How is your brand providing aid or relief towards global issues?
Trend Themes
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Curated Information — Tech companies are creating resources for reliable, factual information in a time of misinformation and harm caused by 'fake news.'
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Mental Health Tools — Social media platforms are implementing mental health-focused features and tools to help users cope with the impact of the pandemic.
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Dedicated Search Portals — Companies are developing dedicated search portals to provide credible information related to the pandemic and alleviate users' concerns about accurate information amidst global crisis.
Industry Implications
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Technology — The tech industry can utilize new demand for accurate information and analyze user search behavior to create curated and reliable resources that mitigate misinformation.
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Social Media — Social media platforms can implement innovative mental health-focused features and tools to help users cope with stress and anxiety related to global events such as pandemics.
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Healthcare — The healthcare industry can collaborate with tech companies and use chatbots and other digital tools to distribute credible information about public health crises and prevent misinformation.
