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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Curated Awareness

Tech companies create dedicated resources for accurate information on COVID-19

Trend - When COVID-19’s status as a pandemic became known, tech companies contributed by creating resources that people can turn to for accurate, up-to-date information on the virus and its impact both locally and globally.

Insight - In the age of increasingly sophisticated “fake news,” people are susceptible to believing content that’s untrue. In the context of global issues, misinformation—or misleading information—can have a negative impact on how people react and understand the issues, which leads to further harm caused. Curated, reliable information is able to prevent this, while assuaging people’s anxiety in the midst of crises.
Workshop Question - How is your brand providing aid or relief towards global issues?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
7,617 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
This Month and Warm
Consumer Insight Topics:

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