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Coping-Focused Social Platforms

Snapchat Added Mental Heath Tools Focused on COVID-19 Coping

— March 20, 2020 — Lifestyle
Snapchat is working on mental health tools to the platform in order to alleviate any anxiety experienced due to the coronavirus. The new mental health tools are titled 'Here For You,' and they were initially revealed in February, however, Snap stated it will fast track these tools to get them out faster.

Users on the platform can now search mental health-related terms and then will be able to find videos from the Crisis Text Line or the Ad Council. The feature will also have information form the Center for Disease Control and The World Health organization, which will be rolled out next week.

Overall, the new tools show that Snap is attempting to help its user base cope with the events surrounding the global Coronavirus pandemic.


Image Credit: Snap
Trend Themes
1. Mental Health Tech - The addition of mental health tools on Snapchat presents a disruptive innovation opportunity to develop new technologies that support mental well-being.
2. COVID-19 Information Access - The integration of information from the Crisis Text Line, Ad Council, Center for Disease Control, and The World Health Organization on Snapchat provides a disruptive innovation opportunity to create platforms that deliver accurate and timely COVID-19 information to users.
3. Social Media for Coping - The implementation of coping-focused social platforms, like Snapchat's 'Here For You,' suggests a disruptive innovation opportunity to create more social media platforms that prioritize mental health support and coping mechanisms.
Industry Implications
1. Social Media - The mental health tools introduced on Snapchat open up disruptive innovation opportunities for the social media industry to develop features that promote well-being and offer support to users.
2. Tech - The integration of mental health tools and COVID-19 information on Snapchat highlights disruptive innovation opportunities for the tech industry to create innovative solutions that address mental health concerns during a global crisis.
3. Healthcare - The focus on mental health support through the addition of tools on Snapchat presents disruptive innovation opportunities for the healthcare industry to explore digital platforms and technologies that aid in mental well-being.
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