Category
Lifestyle
Assisted Choices
3.2
Trend score
Trend
What is the Eco Bedding trend?
Eco Bedding: With eco-friendly products, ingredients, and materials entering a wide range of categories, brands in bedding are choosing to become more sustainable too. Everything from mattresses to sheets are being produced with eco-friendly materials.
Insight
The consumer insight behind the Eco Bedding trend
As consumers slowly adjust to the realities of climate change and its impending consequences, they’re making both micro and macro tweaks to their lifestyles in order to reduce their personal impact on the environment. Everything from the food they eat to the way they sleep is now being affected for eco-conscious consumers, and brands that offer them accessible alternative products are highly appealing to them.
Trend themes
Themes within the Eco Bedding trend
Three behaviours holding the trend together01
Eco-friendly bedding
The trend of eco-friendly products, ingredients, and materials are now entering the bedding industry.
02
Sustainable and organic bedding
As consumers become more eco-conscious, a trend towards sustainable and organic bedding products is on the rise.
03
One-of-a-kind homeware
The trend of empowering women through artisanal and eco-friendly homeware products is growing in popularity.
Industry implications
What the Eco Bedding trend means for industry
Where the trend changes the playbookFor
Sustainability
Sustainability is an industry that is on the rise as consumers become more environmentally conscious.
For
Home decor
Home decor is an industry that can benefit from the trend towards eco-friendly and sustainable bedding products.
For
Social enterprise
Social enterprise is an industry that can empower women and create sustainable artisanal products for consumers.
Workshop question
How could your brand empower its customers to make eco-conscious decisions?
Trend signals
Trend signals for Eco Bedding
Trend score 3.2 out of 10, from popularity 40%, activity 47%, freshness 9%.
Popularity40%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Eco Bedding trend
4 featured examples from Nov 19, 2019 to Mar 25, 2020CategoryEco
Luxury Eco-Friendly Bedding
Flax Sleep Debuted New Heirloom Quilts in Spring Colorways
Potential for the bedding industry to innovate and adopt sustainable materials to meet the growing demand for eco-friendly products.
CategorySocial Good
Empowering One-of-a-Kind Homeware
Clines Sisters Boasts the Women-Empowering Anchal Project
Nonprofit organizations could similarly seek to empower disadvantaged individuals or communities through employment opportunities by learning from the Anchal Project's initiative.
CategoryEco
Stress-Relieving Eco-Friendly Bedding
The 'Plagoods' Sustainable Weighted Blanket is Comforting
Development of eco-friendly weighted blankets for stress relief and benefits for ADHD sufferers
CategoryEco
Eco-Friendly Mattress Certifications
Canadian Mattress Brand Endy Certified as GREENGUARD Gold
Opportunity for mattress manufacturers to embrace eco-friendly practices and obtain certifications to meet the increasing demand for sustainable products.
