Flax Sleep is a women-owned Canadian brand that is dedicated to providing luxury, eco-friendly bedding that supports a quality night of sleep.
In anticipation of spring, the brand launched the Heirloom Quilt in three elevated colorways: Coral, Marigold and Midnight as well as the Flax Set in both Fog and Mist. Both beddings are 100 percent stonewashed linen, a material that uses up to 20 times less water and energy compared to cotton while offering up to 3 times its rival's strength.
Moreover, in honor of Earth Day on April 22nd, the sustainable brand will be donating $10 from the purchase of each Flax Set to purchase carbon offsets through Planet Air for a healthier planet.
Image Credit: Flax Sleep
Key Themes Behind This Trend
- Sustainable Bedding
- Opportunity for disruptive innovation in creating eco-friendly bedding materials that use less water and energy.
- Heirloom Quilts
- Potential for disruptive innovation in designing and producing heirloom quilts that offer both luxury and sustainability.
- Carbon Offset Donations
- Opportunity for disruptive innovation in encouraging more brands to donate proceeds to carbon offset programs for a healthier planet.
Where This Applies
- Bedding
- Potential for the bedding industry to innovate and adopt sustainable materials to meet the growing demand for eco-friendly products.
- Home Decor
- Opportunity for the home decor industry to create more sustainable and eco-friendly products, such as heirloom quilts, to cater to environmentally conscious consumers.
- Sustainable Fashion
- Potential for the sustainable fashion industry to expand into the bedding market by offering eco-friendly and luxury bedding options.
