Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alcohol
Imititation
Cannabis brands imitiate beverages in the alcohol industry—without the alcohol.
3.6
Trend score
Trend
What is the Alcohol Imititation trend?
Alcohol Imititation: The growth of the North American cannabis industry has resulted in a number of ventures within the food and beverage space. A more recent one is the imitation of alcoholic beverage flavors and branding—like wine and beer—that are infused with cannabis but are non-alcoholic.
Insight
The consumer insight behind the Alcohol Imititation trend
Individuals who are accustomed to consuming cannabis tend to do so for both recreational and medicinal reasons. For many of these consumers, cannabis tends to be a great alternative to alcohol for its ability to keep people calm in social situations, and avoid consequences like hangovers. Brands that are able to successfully mimic a social experience without the use of alcohol are appealing to these individuals.
Trend themes
Themes within the Alcohol Imititation trend
Three behaviours holding the trend together01
Non-Alcoholic Cannabis Beverages
Consumers are turning to non-alcoholic cannabis beverages that mimic the social experience of alcohol, with less adverse effects.
02
CBD-Infused Beverages
The demand for CBD-infused beverages is growing as consumers seek wellness, flavor, and refreshment.
03
Cannabis Mixology
Cannabis mixology is a new trend that merges modern mixology and cannabis culture to create mindfully crafted cocktails.
Industry implications
What the Alcohol Imititation trend means for industry
Where the trend changes the playbookFor
Cannabis industry
The cannabis industry is expanding into the food and beverage space, offering new ventures and product lines that imitate alcohol, but infused with cannabis.
For
Beverage industry
The beverage industry is being disrupted by the rise of CBD- and cannabis-infused beverages that offer unique flavors and therapeutic benefits.
For
Hospitality industry
The hospitality industry can benefit from the trend towards non-alcoholic, cannabis-infused beverages and mixology, as consumers seek new social experiences in bars and restaurants.
Workshop question
How is your brand enhancing its customers’ social experiences?
Trend signals
Trend signals for Alcohol Imititation
Trend score 3.6 out of 10, from popularity 55%, activity 42%, freshness 10%.
Popularity55%
Activity42%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Alcohol Imititation trend
5 featured examples from Jan 14, 2020 to May 28, 2021CategoryLifestyle
Cannabis-Infused Botanical Beverages
Fable's Intentionally Crafted Cocktails Feature CBD & THC
The beverage industry has an opportunity to expand their product offerings to include cannabis-infused beverages to capitalize on a growing trend towards healthier drinking option…
CategoryMarketing
Champagne-Style Cannabis Beverages
Magic Bubbly from Magic Number is a Limited-Run Offering
Chance for beverage companies to explore the cannabis market and create innovative products.
CategoryLifestyle
Alcohol-Free Cannabis Spirits
Pamos's Alcohol-Free Spirit Provides a Gentle Buzz with THC and CBD
The beverage industry can explore the creation of cannabis-infused drink alternatives that cater to health-conscious consumers.
CategoryLifestyle
Hemp-Infused No-Alcohol Brews
Outbound Brewing Offers Non-Alcoholic Products with CBD & THC
The beverage industry can create new opportunities through the infusion of hemp in various beverage categories ranging from water, coffee, kombucha, to fruit juices and smoothies.
CategoryLifestyle
Non-Alcoholic CBD Seltzers
Indeed Brewing Co's CBD-Infused Seltzer Has Cannabinoids & Terpenes
The beverage industry can capitalize on the growing demand for non-alcoholic CBD beverages to create unique social tonics that cater towards mindful consumption.
