Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Minimalist
Gaming
Traditional gaming products are redesigned with minimalism in mind.
3.1
Trend score
Trend
What is the Minimalist Gaming trend?
Minimalist Gaming: Minimalism still has a stronghold in everything from UX and design to home and tech products. Now, the design principle can also be observed in the gaming space—with everything from analog to digital games adapting with minimalist aesthetics and functions in mind.
Insight
The consumer insight behind the Minimalist Gaming trend
Today’s consumer is accustomed to streamlined and efficient designs and processes in their day-to-day lives. Whether it’s in how consumers create their personal spaces or the technology they use throughout the day—minimalism is a key part of ensuring that they have mental and physical clarity as they tackle their various responsibilities. This shift can be seen in an increasing number of spaces as consumers look to manage their lives in a way that’s both productive and simple.
Trend themes
Themes within the Minimalist Gaming trend
Three behaviours holding the trend together01
Minimalist Aesthetics
Minimalism is becoming increasingly popular across all industries, from home and tech products to gaming, resulting in products with simple, efficient designs.
02
Nostalgia
Companies are tapping into consumer nostalgia by creating products that help them relive their favorite memories.
03
User-focused Design
Product changes are being made based on user feedback, with a particular focus on creating a streamlined user experience.
Industry implications
What the Minimalist Gaming trend means for industry
Where the trend changes the playbookFor
Gaming industry
The gaming industry can adapt minimalist aesthetics and nostalgia to create products that add a certain level of fun and wonder into a space without looking too out of place.
For
Data storage industry
Companies in the data storage industry can adopt minimalist design principles to create products that match the industrial aesthetic of other gaming gear.
For
Board game industry
The board game industry can create products that appeal to design aficionados by incorporating minimalist aesthetics to appeal to their sense of style.
Workshop question
How is your brand incorporating minimalism design principles in its product/service?
Trend signals
Trend signals for Minimalist Gaming
Trend score 3.1 out of 10, from popularity 39%, activity 46%, freshness 9%.
Popularity39%
Activity46%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Minimalist Gaming trend
5 featured examples from Feb 2, 2018 to Mar 24, 2020CategoryLife-Stages
Minimalist Family Card Games
UNO Minimalista Brings a Designer Touch to the Classic Game
Disruptive innovation opportunity for card game companies to introduce designer versions that cater to the modern consumer.
CategoryLife-Stages
Analog Marble Gaming Consoles
The 'A Maze' Game Console Has a Stylish and Antiquated Design
Developing and manufacturing innovative gaming consoles with analog gameplay for retro gaming enthusiasts.
CategoryArt & Design
Playground-Inspired Furniture
The 'Playgrown' Furniture Collection Harkens Back to School Days
Manufacturers can explore production of playground-inspired furniture pieces to tap into the growing demand for nostalgic and playful home decor.
CategoryTech
Minimalist Gamer Hard Drives
The WD_Black Series Hard Drives Come in an Array of Options
Opportunity for gaming peripheral manufacturers to create sleek, minimalist designs that complement the industrial aesthetic of gaming gear.
CategoryTech
Minimal Gaming Home Screens
Microsoft is Testing a More Minimalistic Xbox One Home Screen
The gaming console industry can explore minimalist home screen designs to improve user experience and increase engagement.
