Cannabis and alcohol brands pivot in light of the COVID-19 pandemic
Trend - When it comes to their offerings and how they market their products, brands in the cannabis and alcohol industries are shifting gears in response to changed lifestyles and needs amidst the COVID-19 pandemic. Whether offering drive-thru pick-ups or virtual tastings, these brands are hoping to keep their products accessible in uncertain times.
Insight - Now that non-essential workers across North America are being asked to stay at home, the shock of a completely new reality that's descended upon them so quickly has set in. People affected by the crisis are trying to keep a sense of normality despite their lives being upended. Thus, they're looking for ways to adjust their routines so that they're still maintaining some type of normalcy, despite being at home most of the time. This has extended to everything from professional routines to entertainment-based ones.
Insight - Now that non-essential workers across North America are being asked to stay at home, the shock of a completely new reality that's descended upon them so quickly has set in. People affected by the crisis are trying to keep a sense of normality despite their lives being upended. Thus, they're looking for ways to adjust their routines so that they're still maintaining some type of normalcy, despite being at home most of the time. This has extended to everything from professional routines to entertainment-based ones.
Workshop Question - How is your brand shifting gears to best support its customers in uncertain times?
Trend Themes
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Adaptable Product Offerings — Brands in the cannabis and alcohol industries are offering virtual tastings and drive-thru pick-ups to keep their products accessible in uncertain times.
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Integration of CBD Into Traditional Products — Hatter's Hemp Tea and other similar products are catering to the demand for CBD in the wellness community by integrating it into traditional products such as tea.
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Virtual Experiences — ACME Fine Wines is facilitating virtual wine tastings to connect with customers from a distance and offer safe experiences during the pandemic.
Industry Implications
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Food and Beverage — Cannabis and alcohol brands are adapting their product offerings in response to changing consumer needs during the pandemic.
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Wellness and Healthcare — CBD-infused products like Hatter's Hemp Tea are catering to the wellness community's changing needs and preferences.
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E-commerce and Retail — Virtual experiences like ACME Fine Wines' virtual wine tastings are becoming increasingly important in the age of social distancing.
