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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,612 more

Substance Response

Cannabis and alcohol brands pivot in light of the COVID-19 pandemic

Trend - When it comes to their offerings and how they market their products, brands in the cannabis and alcohol industries are shifting gears in response to changed lifestyles and needs amidst the COVID-19 pandemic. Whether offering drive-thru pick-ups or virtual tastings, these brands are hoping to keep their products accessible in uncertain times.

Insight - Now that non-essential workers across North America are being asked to stay at home, the shock of a completely new reality that's descended upon them so quickly has set in. People affected by the crisis are trying to keep a sense of normality despite their lives being upended. Thus, they're looking for ways to adjust their routines so that they're still maintaining some type of normalcy, despite being at home most of the time. This has extended to everything from professional routines to entertainment-based ones.
Workshop Question - How is your brand shifting gears to best support its customers in uncertain times?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
16,058 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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