Virtual Creative

Trend - The COVID-19 pandemic has affected how people interact on a daily basis and when in-person experiences and events are unavailable--artists, collectives, and brands turn to interactive virtual events to keep consumers inspired and engaged. This not only proves to be entertaining for audiences, but it also gives creatives a chance to express and market themselves.

Insight - When unable to experience something in person, consumers turn to the digital space for entertainment and inspiration. The accessibility that the Internet and different digital communication tools provides has the potential to comfort consumers, allowing them to feel less isolated. This results in a tightly knit and diverse community, where everyone feels comfortable to express themselves and connect with one another.