Category
Business
Assisted Conversion
Trend cluster
Category
Alternative
Meeting
Remote meeting platforms are adapted with unique capabilities and formats.
4.0
Trend score
Trend
What is the Alternative Meeting trend?
Alternative Meeting: Brands are offering virtual platforms for team meetings that turn the traditional (in-person or online) meeting on its head. Varying formats like ongoing conversational "meetings" or virtual visualizations of office plans provide interpersonal and departmental collaboration, without employees being in the same physical space.
Insight
The consumer insight behind the Alternative Meeting trend
Remote work is increasingly common, particularly for small and medium-sized companies, as business owners look to increase accessibility, broaden the reach of their employees and the geography of who their hire, and look to avoid costly rent payments for office spaces. Though remote work comes with its downsides, businesses that prioritize inter-connectivity with tools that enable employees to best do their jobs from home are ensuring productive work environments.
Trend themes
Themes within the Alternative Meeting trend
Three behaviours holding the trend together01
Alternative Meeting Formats
Brands are creating virtual platforms for team meetings with unique capabilities that prioritize interconnectivity between remote employees.
02
Asynchronous Meeting Platforms
Platforms like 'Meetquo' enable remote teams to stay in continuous communication without dedicated meetings.
03
Instantaneous Video Call Platforms
'UnRemot' is a video-based platform focused on accommodations for unscheduled interactions to help bridge the gap of office life.
Industry implications
What the Alternative Meeting trend means for industry
Where the trend changes the playbookFor
Digital Connectivity Tools
Companies can offer innovative digital tools for remote employees to create engaging workspaces that prioritize employee collaboration.
For
Remote Work Solutions
Businesses can integrate remote work solutions as part of their standard operating procedures to increase accessibility and broaden the reach of their employees.
For
Office Space Design
Office space designers can draw from virtual office visualization tools to better design workspace layouts that meet the needs of remote employees.
Workshop question
How does your brand empower its customers to tackle challenges?
Trend signals
Trend signals for Alternative Meeting
Trend score 4.0 out of 10, from popularity 56%, activity 55%, freshness 9%.
Popularity56%
Activity55%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Alternative Meeting trend
5 featured examples from Oct 19, 2019 to Apr 1, 2020CategoryTech
Remote Office Visualization Tools
Visual Office Provides Colleagues a Virtual Floor Plan
Disruptive innovation opportunity: Improve collaboration software platforms by integrating advanced visualization features for virtual office spaces.
CategoryTech
High-Impact Video Call Tools
Around Allows Remote Users to Stay in Touch Without Juggling Tabs
Around's innovative approach to video conferencing and screen sharing can be applied to virtually any communications technology vertical.
CategoryBusiness
Asynchronous Meeting Platforms
The 'Meetquo' Platform Lets Team Members Participate at Leisure
The rise of remote work has created a demand for asynchronous meeting platforms, providing opportunities for software companies to develop innovative solutions.
CategorySpecial
Employee Virtual Pizza Parties
Planetary Playfully Adds Value to the Remote Meetings of Businesses
Digital agencies can integrate virtual team building activities, like Pizzatime, into their service offerings to meet the needs of remote-working businesses.
CategoryBusiness
Instantaneous Video Call Platforms
The 'UnRemot' Platform Simulates the Experience of Office Life
The 'UnRemot' platform provides a valuable tool for companies and professionals navigating the challenges of remote work.
