Brands are curating speciality kits that feature the social distancing necessities
Trend - The COVID-19 pandemic has forced many to stay home and only make non-essential trips outside. In a bid to minimize consumers' exposure to the outdoors, brands are launching necessity kits that contain supplies one needs at home—from pantry staples to emergency protective gear.
Insight - The need for social distancing has forced consumers to think about the risk of exposure and as a result, they are careful about running errands that are non-essential. Since many consumers are being told that their time spent in isolation will be indefinite and contingent on the urgency of the situation, they're trying to stock up on necessities in ways that are convenient and safe—often prioritizing bulk and delivery. This allows consumers to feel comforted and organized amid turbulent times.
Insight - The need for social distancing has forced consumers to think about the risk of exposure and as a result, they are careful about running errands that are non-essential. Since many consumers are being told that their time spent in isolation will be indefinite and contingent on the urgency of the situation, they're trying to stock up on necessities in ways that are convenient and safe—often prioritizing bulk and delivery. This allows consumers to feel comforted and organized amid turbulent times.
Workshop Question - How might your brand alleviate consumer stress?
Trend Themes
1. Necessity Kits - Brands are curating speciality kits that feature the social distancing necessities to help consumers feel organized and comforted amid turbulent times.
2. Curated Toy Sets - Companies are offering online-exclusive curated play packs to keep children entertained while school is out, taking the stress out of uncertain times for parents.
3. Branded Safety Kits - Companies are creating safety kits filled with protective products like gloves, masks, and hand sanitizers that will be shared with charities and healthcare workers in need, and will be also available for purchase.
Industry Implications
1. E-commerce - The rise of necessity kits and at-home play packs represents a major opportunity for retailers and e-commerce sites to tap into the growing consumer trend of shopping from home.
2. Healthcare - The creation of branded safety kits highlights the growing need for healthcare professionals and consumers to protect themselves from the spread of infectious diseases, and presents opportunities for companies in the healthcare industry to innovate with new protective products.
3. Hospitality - The restaurant industry is offering necessity offerings in their menus and doorstep delivery. This presents new ways for other industries in the hospitality sector to generate new revenue streams by offering delivery and necessity kits to customers.
4 Featured, 34 Examples:
91,731 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
Hot
Consumer Insight Topics:
