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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,896 more

Necessity Focus

Brands are curating speciality kits that feature the social distancing necessities

Trend - The COVID-19 pandemic has forced many to stay home and only make non-essential trips outside. In a bid to minimize consumers' exposure to the outdoors, brands are launching necessity kits that contain supplies one needs at home—from pantry staples to emergency protective gear.

Insight - The need for social distancing has forced consumers to think about the risk of exposure and as a result, they are careful about running errands that are non-essential. Since many consumers are being told that their time spent in isolation will be indefinite and contingent on the urgency of the situation, they're trying to stock up on necessities in ways that are convenient and safe—often prioritizing bulk and delivery. This allows consumers to feel comforted and organized amid turbulent times.
Workshop Question - How might your brand alleviate consumer stress?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
52,450 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
This Year and Hot
Consumer Insight Topics:

Featured Examples

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