Category
Tech
Delegated Interfaces
Trend cluster
Category
Emergency
Support
Brands offer financial support for those affected by the COVID-19 outbreak.
2.9
Trend score
Trend
What is the Emergency Support trend?
Emergency Support: With the economic fallout that's come from the COVID-19 outbreak, some brands are looking to financially support their employees, other businesses, or people affected in general. At a time when lay-offs and social distancing are affecting so many, the effort of a handful of brands to help others sets a precedent for how successful businesses can contribute in uncertain times.
Insight
The consumer insight behind the Emergency Support trend
The COVID-19 outbreak is a crisis that's unprecedented in modern history, and for many consumers, it's exposed flaws in how capitalism operates. People are increasingly demanding equal protection from both institutions and businesses in a system that allows for too many people to live without reasonable financial comfort--and certainly doesn't leave room for them to afford losing their jobs in the midst of global crisis. Brands that acknowledge and aim to mitigate this fact set a precedent for what non-exploitative capitalism looks like.
Trend themes
Themes within the Emergency Support trend
Three behaviours holding the trend together01
COVID-19 Financial Support
Brands are offering financial support to their employees, other businesses and individuals affected by the COVID-19 outbreak
02
Donation and Relief Platforms
Collaboration between businesses and relief platforms like Yelp and GoFundMe are helping to support struggling businesses
03
B-to-B Relief Fund
Large corporations like Unilever are providing financial support to smaller agencies affected by the COVID-19 outbreak
Industry implications
What the Emergency Support trend means for industry
Where the trend changes the playbookFor
Technology
Businesses in the tech industry can develop and implement digital platforms that connect donors with businesses needing relief
For
Finance
Fintech companies can utilize their financial expertise to develop and implement effective relief funds for small businesses
For
Healthcare
Companies in the healthcare industry can provide resources and support to communities and individuals affected by the COVID-19 outbreak
Workshop question
How is your brand offering support to employees and customers at this time?
Trend signals
Trend signals for Emergency Support
Trend score 2.9 out of 10, from popularity 53%, activity 26%, freshness 9%.
Popularity53%
Activity26%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Emergency Support trend
4 featured examples from Mar 17 to Mar 30, 2020CategoryBusiness
B-to-B Virus Financial Support
Unilever is Mobilizing to Provide Support to Smaller Agencies
The B-to-B sector has the opportunity to innovate and provide financial solutions to small agencies affected by the coronavirus outbreak.
CategoryTech
Relief-Providing Review Platforms
Yelp and GoFundMe Created a Donation Button for Businesses
The implementation of the donation button on Yelp opens up opportunities for other food and beverage establishments to seek financial support through online platforms.
CategorySocial Good
Small Business Benefit Concerts
Verizon is Live Streaming Benefit Concerts to Help Businesses
Opportunity for telecom companies to offer live streaming services and partnerships to support small businesses and promote their own platforms.
CategoryBusiness
Ride-Hailing Financial Assistance
Uber Will Provide Assistance to Drivers Affected by COVID-19
Ride-hailing companies can implement financial assistance programs to support drivers during crises.
