Mejuri Unveiled a Charitable Range of Chic Products
Grace Mahas — January 22, 2020 — Social Good
References: mejuri
Cult fine jewelry brand, Mejuri, recently released a line of limited-edition merchandise including a t-shirt, pouch, and notebook. Adored with its signature slogan 'You are Gold Baby. Solid Gold." these uber-chick items will be the envy of all and boast a black and gold color palette. To purchases these bespoke items, consumers can head to Merjuri's e-commerce platform. Lastly, these eye-catching items are perfect for conscious consumers since 100 percent of the proceeds will be donated to the Lower East Side Girls Club, a not-for-profit organization dedicated to breaking the cycle of poverty for women.
This charitable launch by the direct-to-consumer brand will not only increase brand awareness but also increase consumer loyalty.
Image Credit: Mejuri
This charitable launch by the direct-to-consumer brand will not only increase brand awareness but also increase consumer loyalty.
Image Credit: Mejuri
Trend Themes
1. Charitable Fashion - Opportunity to tap into the growing consumer demand for fashion items that support a cause.
2. Limited-edition Merchandise - Potential to create exclusive and coveted products that generate hype and drive sales.
3. Conscious Consumerism - Chance to target consumers who prioritize purchasing from brands that align with their values.
Industry Implications
1. Fashion Retail - Incorporating charitable initiatives into fashion retail presents an opportunity to differentiate from competitors and attract socially aware customers.
2. E-commerce - Creating limited-edition merchandise exclusively available online allows e-commerce platforms to leverage scarcity and generate buzz.
3. Non-profit - Collaborating with fashion brands to produce charitable merchandise can be a potential revenue stream for non-profit organizations.
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