AR Game Festivals

Pokemon Go Fest Will Bring In-Game Events and Rare Pokemon to Chicago

Niantic and The Pokemon Go Company are set to collaborate again on the second annual Pokemon Go Fest. Dubbed 'A Walk in the Park' the Pokemon Go event will once again take place in Chicago, but will now be at Lincoln Park instead of Grant Park. The event will take advantage of the nearly two miles of paths in the park, with Niantic providing various booths and activities along the trail for players to engage with. The Pokemon Go Fest event will also bring an increased amount of rare pokemon to Chicago as well as specific events.

In addition to the main event in Chicago, Niantic will also provide “connected gameplay events around the world” for those that cannot attend the festival. These worldwide events will include in-game activities and challenges but no further details have been presented yet.

Image Credit: Niantic

Augmented-reality Events
Disruptive innovation opportunity: Develop AR games that create engaging experiences for participants at festivals and events, enhancing the overall attendee experience.
Location-based Gaming
Disruptive innovation opportunity: Create location-based games that utilize real-world settings and landmarks to provide unique and immersive gameplay experiences, attracting a dedicated player base.
Digital-physical Interaction
Disruptive innovation opportunity: Develop interactive games that blend the digital and physical worlds, encouraging players to explore and interact with real-world environments in new and exciting ways.

Sectors Adopting This

Event Planning and Management
Disruptive innovation opportunity: Incorporate augmented-reality elements into event planning and management services to create more immersive and interactive experiences for attendees.
Mobile Gaming
Disruptive innovation opportunity: Introduce location-based gaming mechanics into mobile games to engage players with their surroundings and encourage outdoor exploration.
Technology and Entertainment
Disruptive innovation opportunity: Merge technology and entertainment industries to develop innovative experiences that seamlessly blend virtual and physical interactions for consumers.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 43%
Freshness 8%

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