Trend cluster
Category

Architectural
Isolation

Portable structures offer rest or isolation amidst the COVID-19 pandemic.

Patient Care Isolation UnitsBio-Containing Gridshell PodsFlat-Pack Healthcare RoomsVirus-Containing Isolation Rooms

Trend

What is the Architectural Isolation trend?

Architectural Isolation: As COVID-19 cases increase around the world, hospitals (in the U.S. in particular) are facing limitations in supplies and space. Some brands are offering solutions in the form of flat-pack or modular structures that help isolate infected individuals, or provide respite for medical staff who are treating infected patients.

Insight

The consumer insight behind the Architectural Isolation trend

Two crucial aspects of overcoming the COVID-19 pandemic include avoiding contact with infected patients, and ensuring that medical staff remain healthy so they can carry out their duties. The difficulties that epicenters of the virus are facing around the world have much to do with hospitals being overwhelmed and lacking the supplies and capacity to deal with the influx of patients being admitted. Businesses that have the expertise and means to address these pressing issues have the responsibility to offer accessible solutions to help resolve the vast impacts of this pandemic.

Trend themes

Themes within the Architectural Isolation trend

Three behaviours holding the trend together
01

Modular Construction

Modular construction techniques are being used to rapidly create and expand hospital spaces to deal with COVID-19 patient overflow.

02

Flat-Pack Structures

Flat-pack structures are being designed for medical professionals to rest between shifts or to provide additional isolated space for both infected patients and medical staff.

03

Bio-Containing Technology

Bio-containing technology is being used to safely isolate infected patients and help protect medical staff who are treating them.

Industry implications

What the Architectural Isolation trend means for industry

Where the trend changes the playbook
For

Construction

The construction industry can leverage modular construction techniques and innovations in flat-pack structures and bio-containing technology to create and expand hospital spaces quickly.

For

Healthcare

The healthcare industry can make use of the latest innovations in flat-pack structures and bio-containing technology to isolate infected patients and protect medical staff.

For

Architecture

The architectural industry can play a vital role in addressing the COVID-19 pandemic through the design of bio-containing technology and structures and consulting with medical facilities.

Workshop question

How is your brand offering COVID-19 relief?

Trend signals

Trend signals for Architectural Isolation

Trend score 4.5 out of 10, from popularity 61%, activity 65%, freshness 9%.

Popularity61%
Activity65%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa