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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,896 more

Hair Brightening

Hair-brightening products are offered in distinct formats

Trend - Though "brightening" is typically a term associated with skincare products, brands in the hair care space are replicating brightening effects in unique formulations. These products often work on all different hair types and colors, and aim to enhance overall appearance in convenient formats.

Insight - When purchasing self-care or enhancement products and services, today's consumer often prioritizes distinction in format or formulation. Many are no longer seeking only what's most familiar to them--they're also looking to experiment with new products that offer them unheard of benefits. Brands that prioritize experimentation are able to pique the curiosity of both new and loyal customers.
Workshop Question - How is your brand incorporating experimentation in its product/service?
4 Featured, 33 Examples:
20,716 Total Clicks
Date Range:
Aug 19 — Apr 20
This Year and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

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