After introducing Lidstar as a glistening color cosmetic for the eyes, Glossier is introducing Skywash as a matte take on this favorite product. The liquid-to-powder eyeshadow comes in the form of a tube and is available in seven shades like Terra, Valley and Pebble, all inspired by the Southwest. Thanks to its unique format and packaging, the product is easy to apply and blend to create a soft, diffused finish. According to the beauty brand, Softlock Technology allows the "coating on each pigment allows the formula to lock onto lids for 12 hours without smudging."
The long-lasting, effortless looks that can be created with Skywash will be especially appealing to those who love the fresh "Glossier look," as the brand suggests applying a wash of color and finishing off with a slick of mascara.
Image Credit: Glossier
What's Driving This Trend
- Liquid-to-powder Eyeshadows
- The trend of liquid-to-powder eyeshadows offers a convenient and blendable option for achieving a soft, diffused finish.
- Matte Formulations
- Matte formulations are gaining popularity in the eyeshadow market as they provide a non-glossy, long-lasting look.
- Softlock Technology
- The use of Softlock Technology in eyeshadows allows for extended wear without smudging, providing a disruptive innovation opportunity in the cosmetics industry.
Who This Affects Most
- Beauty
- The beauty industry can take advantage of the liquid-to-powder eyeshadow trend to offer innovative products that cater to the desire for a soft, diffused finish.
- Cosmetics
- The cosmetics industry can explore the demand for matte formulations in eyeshadows by developing new products that provide a long-lasting, non-glossy look.
- Packaging
- The packaging industry has an opportunity to create innovative packaging solutions that enhance the ease of application and product longevity, such as Glossier's tube format for liquid-to-powder eyeshadows.
