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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,559 more

Celebritized Employee

The traditional brand influencer is replaced by brand advocating employees

Trend - In an attempt to move beyond influencer marketing while still retaining a sense of authenticity, brands are placing their everyday employees front-and-center. The celebritization of regular brand employees can be seen everywhere from marketing to media.

Insight - Originally, influencers were an appealing prospect to brands looking to market their products because influencers acted as an audience surrogate. Their status as "real people" made them relatable. However, the proliferation of influencer marketed has elevated most influencers to near-celebrity status, making them unrelatable to the average consumer. Furthermore, social media popularity is more conducive to carefully curated image than a genuine look into the subject's real-life; authenticity is redefined by these standards.
Workshop Question - How could you better leverage team members at all levels of the business?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
51,133 Total Clicks
Date Range:
Nov 17 — Apr 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

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