A child's imagination is the star of Sun-Maid-s 'Imagine That' ad spot, which is set to promote the raisin brand's new line of snacks. Sun-Maid's iconic logo and bright red box is instantly recognizable, but now the label is branching out into other snacks that incorporate the brand's well-known dried fruit.
In the ad, a young girl narrates as she challenges the viewer to imagine if "Sun-Maid raisins were just the beginning." The ad then shifts location from the girl's dining room table to inside her imagination, highlighting a whimsical dream-like space that's filled with sweet snacks. The end of the ad showcases some of Sun-Maid's innovations, which include yogurt-covered raisins or sour watermelon snacks.
Image Credit: Sun-Maid