Michael Kors' Watch Hunger Stop 2020 campaign called FOOD IS LOVE – SHARE YOUR HEART features its own employees instead of some of the celebrity ambassadors that are usually seen as the faces of the campaign. In years past, the philanthropic initiative in partnership with the United Nations World Food Programme has starred Kate Hudson, Halle Berry and Lupita Nyong'o but this year, Michael Kors looked closer to home.
A diverse group of Michael Kors employees from all levels of the organization can be seen in the campaign imagery, which focuses on brightly colored backgrounds accented by equally as vibrant fruits and vegetables. The staff members can be seen sporting this year's special edition designs, including the white Watch Hunger Stop 100% organic cotton LOVE t-shirt and tote bags.
Image Credit: Michael Kors
What Makes This Trend Stand Out
- Employee-led Campaigns
- The trend of featuring employees in philanthropic campaigns presents an opportunity for brands to showcase their company culture and engage their workforce.
- Celebrity Ambassadors
- The shift away from celebrity ambassadors towards employee-led campaigns opens up opportunities for brands to connect directly with their customers by highlighting the real people behind the brand.
- Diversity and Inclusion
- The inclusion of a diverse group of employees in the campaign imagery reflects the growing trend of promoting diversity and inclusion in brand messaging and marketing.
Sectors Adopting This
- Fashion
- Fashion brands can disrupt industry norms by featuring their own employees in campaigns, creating a more authentic and relatable brand image.
- Philanthropy
- The trend of employee-led campaigns provides a chance for philanthropic organizations to involve their own staff members and showcase the impact of their charitable work.
- Marketing and Advertising
- The shift towards employee-led campaigns presents opportunities for marketing and advertising agencies to create compelling narratives that humanize brands and resonate with audiences.
