McDonald's 'Unskippable ad' deviates from common fast food advertising tropes to relay an important and clever message about maintaining proper hygiene during the COVID-19 pandemic and beyond.
This 20-second ad spot was specifically designed as pre-roll for YouTube, meaning it plays automatically before clips, and because of its short length, viewers are unable to skip the ad before watching their desired content. The ad features a single shot of someone washing their hands with soap. The commercial is accompanied by a faux button that reads "Video will play after this ad" and text that reads "20 seconds you can't skip," making the message of this video instantly clear.
The ad was pulled together for McDonald's Russia by Leo Burnett Moscow.