While getting together with friends may not be an option during the COVID-19 pandemic, Budweiser's new 'Whassup' ad aims to remind viewers that they should still stay in touch.
The spot features former NBA superstar Dwyane Wade and Gabrielle Union, who are shown participating in a video call with a few of their friends, including DJ D-Nice, Chris Bosh, and Candace Parker. The lighthearted ad shows the participants chatting with one another, with DJ D-Nice even showcasing a snippet of one of his 'Club Quarantine' dance parties. While the friends joke and laugh throughout most of the ad, the energy shifts towards the end to take on a more serious tone, with the friends checking in on one another to see if they and their loved ones are safe and healthy.
With its simple ad spot, Budweiser shows viewers the importance of staying connected during these difficult times, and shows that quickly checking in on your loved ones can mean a lot.
Image Credit: Budweiser