Budweiser Zero Teams Up With Dwayne Wade to Launch New NFT Collection
Niko Pajkovic — May 12, 2022 — Tech
References: us.budweiser & hypebeast
Budweiser Zero has teamed up with former NBA superstar Dwayne Wade to launch a first-of-its-kind NFT collection called 'Budverse Legends: Dwyane Wade x Budweiser Zero Edition.' According to the company, the new collection arrives as a tool for reaching fans in the metaverse, offering users a range of limited-edition Dwayne Wade artworks, quotes, and signed posters.
More specifically, the collection will include three tiers of NFTs: The Core NFT, The Hero NFT, and The Legendary NFT. The Core NFTs will consist of a limited quantity of Dwyane Wade Decentraland Jerseys. Meanwhile, The Hero NFTs consist of 99 Budweiser Zero x Dwyane Wade posters that come digitally signed by the player. Finally, arriving as a single artwork available to just one buyer, the Legendary NFT provides users with a real-life meet-and-greet experience with Dwayne Wade.
Image Credit: Budweiser
More specifically, the collection will include three tiers of NFTs: The Core NFT, The Hero NFT, and The Legendary NFT. The Core NFTs will consist of a limited quantity of Dwyane Wade Decentraland Jerseys. Meanwhile, The Hero NFTs consist of 99 Budweiser Zero x Dwyane Wade posters that come digitally signed by the player. Finally, arriving as a single artwork available to just one buyer, the Legendary NFT provides users with a real-life meet-and-greet experience with Dwayne Wade.
Image Credit: Budweiser
Trend Themes
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Athlete Nfts — Athletes partnering with brands to release NFT collections offers a disruptive innovation opportunity.
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Metaverse Marketing — Using NFTs as a tool for reaching fans in the metaverse presents a disruptive innovation opportunity.
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Tiered NFT Offerings — Creating various tiers of NFTs with different levels of exclusivity presents a disruptive innovation opportunity.
Industry Implications
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Alcohol — Alcohol brands can leverage NFTs and partnerships with athletes to connect with consumers in new and innovative ways.
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Sports — Sports teams and athletes can partner with brands to create NFT collections as a way to engage with fans outside of traditional merchandise and ticket offerings.
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Art — The creation and sale of NFTs presents a new avenue for artists to monetize their work and reach a wider audience.
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