The varcity, or VRCT, jacket has remained a sporty statement piece for decades and it is now being reinvented for a new generation with Novembre Studio, which developed the font for the iconic varsity jacket. adidas and Fabio Novembre joined forces to create patches to customize the VRCT jacket.
Thanks to the adaptive font, the design of the patches can be customized with up to six characters that are automatically arranged in an aesthetically pleasing way. Although the classic varsity jacket is often worn as a statement of pride for one's school, these reinvented designs offer consumers a new way to express themselves, especially when it comes to celebrating more personal milestones, teams or being reminded of meaningful letters or words.
Image Credit: adidas