Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reactionary
Health
Therapeutic platforms offer coping techniques for those dealing with COVID-19.
3.4
Trend score
Trend
What is the Reactionary Health trend?
Reactionary Health: Platforms and videos that are designed to offer people coping mechanisms to deal with depression and anxiety are on the rise as brands aim to reduce some of the psychological consequences that will result from the COVID-19 pandemic.
Insight
The consumer insight behind the Reactionary Health trend
The COVID-19 pandemic has changed the lives of billions of people around the world, and the new normal consumers are facing is psychologically draining. Between people losing their means of income, worrying about their health and the health of their loved ones, and experiencing social isolation that's only somewhat alleviated by virtual means of connectivity--people's mental health is currently at-risk. Accessible ways to cope amidst the indefinite uncertainty offer consumers some respite while they get accustomed to the changes happening around them.
Trend themes
Themes within the Reactionary Health trend
Three behaviours holding the trend together01
Coping Platforms
Platforms and videos that offer people coping mechanisms to deal with depression and anxiety are on the rise as a response to psychological consequences resulting from the COVID-19 pandemic.
02
Free Teletherapy
In response to COVID-19's impact, free teletherapy services for mental health coaching and virtual stress-management programs are being more widely adopted to alleviate some of the psychological strain of the pandemic.
03
ASMR Videos
The rise of autonomous sensory meridian response (ASMR) content is being used to soothe anxiety caused by the COVID-19 pandemic, with unique opportunities being presented for content creators to produce relevant, informative, and engaging ASMR content.
Industry implications
What the Reactionary Health trend means for industry
Where the trend changes the playbookFor
Mental Health Services
Mental health services and wellness businesses could tailor their service provisions to meet the rising demand for mechanisms that offer people coping mechanisms during life-changing world events such as the COVID-19 pandemic.
For
Telehealth Services
Telehealth providers can expand their range of services to include psychological counseling and wellness coaching to help more people actively move towards wellness amidst difficult times, tapping into this new found market of digital wellness enthusiasts.
For
Online Content Creation
For those involved with online content creation, there's an opportunity to produce engaging, informative, and relevant ASMR content that can help ease the anxiety caused by COVID-19, tapping into consumer consumption for products regarding this content that can cater to their needs.
Workshop question
How is your brand alleviating the stress that COVID-19 has brought to your customers or employees?
Trend signals
Trend signals for Reactionary Health
Trend score 3.4 out of 10, from popularity 58%, activity 34%, freshness 9%.
Popularity58%
Activity34%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reactionary Health trend
4 featured examples from Mar 20 to Apr 6, 2020CategorySocial Good
Free Mental Health Coaching
Wellnite is Helping Those Impacted by COVID-19 with Free Sessions
Telehealth platforms can incorporate mental health coaching services like Wellnite to expand their offerings and reach a wider patient base.
CategorySocial Media
Pandemic-Themed ASMR Videos
ASMR Darling Launched an Anxiety-Relieving, COVID-19 Video
Integrating pandemic-themed ASMR content as part of therapeutic programs to address mental health concerns and promote well-being.
CategoryLifestyle
Coping-Focused Social Platforms
Snapchat Added Mental Heath Tools Focused on COVID-19 Coping
The mental health tools introduced on Snapchat open up disruptive innovation opportunities for the social media industry to develop features that promote well-being and offer supp…
CategoryBusiness
Free Pharmacy Wellness Programs
Shoppers Drug Mart is Offering Free Mental Health Program Access
Pharmacy retailers like Shoppers Drug Mart can leverage free mental health programs as a way to differentiate themselves and provide added value to customers.
