IMAN Cosmetics Focuses on Women of Color with Its #Melaninarmy
References: imancosmetics & imancosmetics
IMAN Cosmetics was launched back in 1994 to provide products that are useful for women with skin of color. Ten years later, the brand was picked up by Proctor & Gamble and today, it has thrived into an inclusive entity that celebrates and empowers diversity.
From skincare to cosmetics, IMAN provides products that are specifically designed for "the African American, Asian, Latina and multi-cultural women with skin tones in a myriad of shades." In a beautiful attempt to further push its agenda, IMAN Cosmetics launches a social media-friendly project that is dubbed Melanin Army. Currently, the initative has five representatives — Deeksha, Nzinga, Lucci, Alana, and Selangie. Each brand ambassador offers a quote of what their skin means to them and their go-to IMAN Cosmetics products.
From skincare to cosmetics, IMAN provides products that are specifically designed for "the African American, Asian, Latina and multi-cultural women with skin tones in a myriad of shades." In a beautiful attempt to further push its agenda, IMAN Cosmetics launches a social media-friendly project that is dubbed Melanin Army. Currently, the initative has five representatives — Deeksha, Nzinga, Lucci, Alana, and Selangie. Each brand ambassador offers a quote of what their skin means to them and their go-to IMAN Cosmetics products.
Trend Themes
1. Skin-specific Cosmetic Brands - Disruptive Innovation Opportunity: Develop cosmetic brands that cater to the specific needs and shades of diverse skin tones.
2. Inclusive Beauty Products - Disruptive Innovation Opportunity: Create beauty products that celebrate and empower diversity by providing inclusive options for all skin types and tones.
3. Social Media-friendly Marketing Campaigns - Disruptive Innovation Opportunity: Design marketing campaigns that leverage social media platforms to promote and amplify messages of inclusivity and diversity.
Industry Implications
1. Cosmetics - Disruptive Innovation Opportunity: Explore new formulations and product lines that cater to the specific needs and diverse skin tones of women of color.
2. Skincare - Disruptive Innovation Opportunity: Develop skincare products that address the unique concerns and requirements of women with diverse skin tones and types.
3. Social Media Marketing - Disruptive Innovation Opportunity: Create innovative social media marketing strategies that resonate with diverse audiences and promote inclusivity in the beauty industry.
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