Category
Lifestyle
Assisted Choices
Trend cluster
Category
Protected
Dairy
Dairy brands are updating packaging to deliver products with optimal freshness.
4.3
Trend score
Trend
What is the Protected Dairy trend?
Protected Dairy: Dairy companies are experimenting with different packaging solutions to increase the longevity of their products. These innovations often include updates on packaging design or use of high-performance materials that can effectively block light exposure.
Insight
The consumer insight behind the Protected Dairy trend
The rate at which a product spoils is a major concern for consumers during grocery trips. Many place value on innovations that will allow them to feel at ease and in this case, individuals emphasize their need for products that do not necessitate immediate consumption after purchase. This grants consumers much-needed flexibility and it also assures them that their products will be of the highest quality for extended periods of time.
Trend themes
Themes within the Protected Dairy trend
Three behaviours holding the trend together01
Sustainable Packaging
As consumers become more environmentally conscious, there is an opportunity for businesses to stand out by using sustainable materials and designs for their packaging.
02
Light Protection
The use of materials that protect products from light exposure is becoming increasingly important to consumers, and businesses can capitalize on this trend by implementing such solutions in their packaging designs.
03
Functional Design
Consumers are seeking packaging designs that not only look visually appealing but also provide functional benefits such as extended product freshness and ease of use.
Industry implications
What the Protected Dairy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore innovative packaging solutions to improve the shelf life and freshness of their products while also addressing sustainability concerns.
For
Consumer Goods
Consumer goods companies can use functional packaging designs that improve the customer experience by making products more accessible and easier to use.
For
Retail
Retailers can capitalize on the trend of sustainable packaging designs by offering products in eco-friendly packaging and promoting it as a selling point to environmentally conscious consumers.
Workshop question
How might you increase the longevity of your product/service?
Trend signals
Trend signals for Protected Dairy
Trend score 4.3 out of 10, from popularity 68%, activity 53%, freshness 9%.
Popularity68%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protected Dairy trend
4 featured examples from Jul 24, 2019 to Apr 7, 2020CategoryMarketing
Sliding Cheese Wheel Packaging
The 'El Corazon' Cheese Packaging Maintains Freshness
The 'El Corazon' cheese packaging highlights the potential for disruptive innovation in the food packaging industry by introducing a unique design that enhances freshness and conv…
CategoryMarketing
Dairy-Friendly Transparent PET Bottles
Letti Switches to Transparent PET Bottles as Milk Packaging
The use of transparent PET bottles in the dairy industry as a response to consumers' desire for freshness and protective features creates an opportunity for other dairy brands to…
CategoryEco
Terracotta Yogurt Pots
Kalypso Farms Dairy's Products are Packaged to Preserve Freshness
Optimizing packaging materials and designs for improved sustainability and product preservation in the food and beverage industry.
CategoryLifestyle
Light-Protected Yogurts
Honest Dairy's Body Knows Probiotic Yogurt is Shielded from Light Exposure
Developing light-protected packaging for food and beverage manufacturers, creating a new product category with competitive advantage.
