Aside from the variety of colors that one can choose from, Laura Mercier's creamy eyeshadow range distinguishes itself with a 12-hour wear guarantee, allowing consumers to have peace of mind on-the-go. Pegged as "crease- and transfer-resistant," Laura Mercier's Caviar Stick Eye Color comes in 12 new shades--Rasberry, Magenta, Violet, Turquoise Sunrise, Nude Rose, Burgundy, Indigo, Pearl, Sunbeam, Golden, and Sienna.
The soft creamy eyeshadows are luxuriously pigment-rich, boosting for a captivating result once applied. Available in a creamy shimmer or a matte finish, Laura Mercier's assures that there is a texture that will fit any preference. In addition, the stick allows for greater control during application, allowing consumers the opportunity to "smudge, blend, line, fill, or define."
Image Credit: Laura Mercier
What's Driving This Trend
- 12-hour Wear Eyeshadow
- Disruptive innovation opportunity: Developing long-lasting eyeshadow products that offer guaranteed wear for extended periods of time.
- Creamy Shimmer and Matte Finish
- Disruptive innovation opportunity: Creating eyeshadow products that offer a range of textural options, from creamy shimmer to matte finish.
- Multi-functional Eyeshadow Sticks
- Disruptive innovation opportunity: Designing eyeshadow sticks that provide greater control and versatility for smudging, blending, lining, filling, or defining.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Introducing new formulations and technologies in the cosmetics industry to create long-lasting, multi-functional eyeshadow products.
- Beauty Retail
- Disruptive innovation opportunity: Incorporating innovative eyeshadow products into beauty retail stores and online platforms to meet customer demand for long-lasting and versatile options.
- Makeup Artistry
- Disruptive innovation opportunity: Offering professional makeup artists a range of long-lasting and versatile eyeshadow products to enhance their creative capabilities and provide high-quality results.
