Brands offer virtual imitations of travel for people who are physical distancing
Trend - As people around the world remain confined to their homes, travel is no longer an option for most. Brands are supplementing the desire for exploration by offering their own versions of "traveling," whether they're providing informative videos and games, or facilitating conversations between people from around the world.
Insight - The opportunities that have presented themselves in the virtual world during the COVID-19 pandemic are vast. Consumers have had to turn to the digital space as their sole source of everything from income to socialization, and escapism is now included in this shift. The desire for consumers to explore and create bonds with people is more necessary for most than it ever was before, and companies have the opportunity to facilitate those experiences to establish brand loyalty in a time of need.
Insight - The opportunities that have presented themselves in the virtual world during the COVID-19 pandemic are vast. Consumers have had to turn to the digital space as their sole source of everything from income to socialization, and escapism is now included in this shift. The desire for consumers to explore and create bonds with people is more necessary for most than it ever was before, and companies have the opportunity to facilitate those experiences to establish brand loyalty in a time of need.
Workshop Question - How is your brand using the virtual space to resonate with consumers?
Trend Themes
1. Virtual Escapism - As consumers have had to turn to the digital space as their sole source of everything from income to socialization, escapism is now included in this shift.
2. Safe Socialization - The desire for consumers to explore and create bonds with people is more necessary for most than it ever was before, and companies have the opportunity to facilitate those experiences to establish brand loyalty in a time of need.
3. Bespoke Virtual Experiences - Companies have the opportunity to offer bespoke virtual experiences to appeal to the desire for consumers to travel and explore safely during the pandemic.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage virtual experiences to provide travelers with the opportunity to explore safely and maintain interest in future travel.
2. Technology - The technology industry can create new digital solutions and platforms to offer virtual experiences and enable safe socialization for consumers during the pandemic.
3. Hospitality - The hospitality industry can adapt traditional offerings and pivot to virtual experiences, offering bespoke experiences to patrons as they stay home and maintain interest in future in-person visits.
