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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,609 more

Virtual Tourist

Brands offer virtual imitations of travel for people who are physical distancing

Trend - As people around the world remain confined to their homes, travel is no longer an option for most. Brands are supplementing the desire for exploration by offering their own versions of "traveling," whether they're providing informative videos and games, or facilitating conversations between people from around the world.

Insight - The opportunities that have presented themselves in the virtual world during the COVID-19 pandemic are vast. Consumers have had to turn to the digital space as their sole source of everything from income to socialization, and escapism is now included in this shift. The desire for consumers to explore and create bonds with people is more necessary for most than it ever was before, and companies have the opportunity to facilitate those experiences to establish brand loyalty in a time of need.
Workshop Question - How is your brand using the virtual space to resonate with consumers?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
78,297 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Safe Distance Dating Apps
Safe Distance Dating Apps
The Tinder Passport Feature is Now Available for All in Isolation
Tinder Passport is a feature for swiping matches from around the world that’s typically only available to Tinder Gold or Tinder Plus members but in response to COVID-19, Tinder is opening up... MORE
play_circle_filled Quarantine-Friendly Virtual Trips
Quarantine-Friendly Virtual Trips
Thrillist Creates a List of 360-Degree Videos for 'Tourists'
Given the current health climate and the global progression of the COVID-19 pandemic, social distancing and staying at home become the new norm—many strive to keep certain thrills in their life... MORE
Virtual Scavenger Hunt Apps
Virtual Scavenger Hunt Apps
Roadgames Home Lets Users Explore the World from Home
Many scavenger hunt apps can be downloaded as a digital companion to out-of-home activities but Roadgames Home is a virtual scavenger hunt that can be done entirely from home. The app challenges... MORE
play_circle_filled Bespoke Relaxing Video Soundscapes
Bespoke Relaxing Video Soundscapes
Old Pulteney Launched the 'From Couch to Coast' to Help Relax
Amid the COVID-19 pandemic, citizens across the globe have been advised to stay and home and practice social distancing. To help users comply with these regulations while still virtually traveling... MORE
play_circle_filled Digital Tourist Experiences
Digital Tourist Experiences
Airbnb's Online Experiences Connects People to Global Hosts
With Airbnb Experiences, travelers can get a taste for a culture with tours, classes and events hosted by locals but these experiences are being put on pause to keep people safe during the global... MORE

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