Category
Business
Keepsake Countdowns
Trend cluster
Category
Pre-Packed
Eatery
Packaged meal kits are organized by brands in response to the COVID-19 crisis.
4.9
Trend score
What's Happening
What is the Pre-Packed Eatery trend?
Pre-Packed Eatery: Pre-packaged meal kits are offering consumers convenient alternatives to grocery shopping, as enforced physical distancing amidst the COVID-19 pandemic has forced them to rely more on homemade foods than they're accustomed to.
Insight
The consumer insight behind the Pre-Packed Eatery trend
With many people not currently working, or not having to spend long hours in their day commuting, some consumers have more free time than they're accustomed to. On the other hand, consumers who are having to work from home while raising children and taking care of family members may find themselves busier than ever. Convenient and curated meal options for both sets of consumers are crucial--as for the former they help organize one's day, and for the latter they provide much-needed ease and convenience.
Trend themes
Themes within the Pre-Packed Eatery trend
Three behaviours holding the trend together01
Pre-Packaged Meal Kits
As consumers are relying more heavily on homecooked meals during COVID-19, pre-packaged meal kits offer convenient and curated meal options.
02
Restaurant Grocery Services
With grocery stores selling out of many popular products, restaurant chains such as Panera are taking advantage of their supply network to offer essential pantry items through their own grocery services.
03
Locally-Sourced Subscription Boxes
Delivery box services such as Pop Up Grocer Box are helping small businesses during the pandemic by providing a way for consumers to access their products while social distancing.
Industry implications
What the Pre-Packed Eatery trend means for industry
Where the trend changes the playbookFor
Meal Kit Delivery
The rise of pre-packaged meal kits presents an opportunity for meal kit delivery companies to offer curated meal options that provide ease and convenience to consumers.
For
Grocery Stores
With restaurant chains and delivery services offering grocery services, grocery stores should consider innovative ways to adapt to the current situation such as contactless delivery or implementing a subscription box service.
For
Local Small Businesses
Subscription box services present an opportunity for small businesses to reach consumers outside of their geographical location and connect with new audiences.
Workshop question
How is your brand easing its customers' routines as they adjust to enforced physical distancing?
Trend signals
Trend signals for Pre-Packed Eatery
Trend score 4.9 out of 10, from popularity 77%, activity 61%, freshness 9%.
Popularity77%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Pre-Packed Eatery trend
6 featured examples from Mar 29 to Apr 25, 2020CategorySocial Good
Locally-Sourced Subscription Boxes
The Pop Up Grocer Box Offers Snacks, Body Care, and More
Disruptive innovation opportunity: Introduce locally-sourced subscription boxes that provide unique and artisanal food and snack options.
CategoryBusiness
Restaurant-Curated Necessities Kits
Dickey’s Barbecue Pit Has Launched Its Own Necessity Offerings
The food services industry can create opportunity by offering curated necessity kits that include a variety of food items and essential supplies.
CategoryLifestyle
Restaurant Grocery Services
Panera Grocery Helps People Purchase In-Demand Pantry Staples
The food delivery industry can leverage contactless delivery and grocery services to adapt to changing consumer needs and improve customer satisfaction.
CategoryBusiness
Ready-To-Cook Steaks
Texas Roadhouse is Selling Ready-To-Cook Steaks for Home Cooking
Food service providers can expand their market reach by introducing ready-to-cook meals.
CategoryLifestyle
Family-Friendly Diner Meals
The Denny's Shareable Family Packs Has Enough Food for Large Families
Restaurants can disrupt the industry by focusing on family-friendly meal pack offerings and implementing contactless delivery technology.
CategoryLifestyle
Neighborhood-Themed Food Boxes
Culinary Adventure Co.'s Food Tour Boxes Offer a Taste of Toronto
Disruptive innovation opportunity: Leveraging neighborhood-themed food boxes as a way for local food and beverage businesses to promote and sell their products to a wider audience.
