Category
Tech
Delegated Interfaces
Trend cluster
Category
Simplified
Homeschooling
Brands offer platforms that ease homeschooling for parents.
3.1
Trend score
Trend
What is the Simplified Homeschooling trend?
Simplified Homeschooling: With millions of children around the world dealing with school closures because of the COVID-19 pandemic, brands are offering platforms and podcasts that help parents in the process of homeschooling.
Insight
The consumer insight behind the Simplified Homeschooling trend
For parents of young children dealing with social distancing measures around the world, homeschooling their kids is necessary but unfamiliar territory. Keeping their kids engaged with their education from home with little experience, and while juggling working from home and household responsibilities themselves, is proving to be difficult for many. Platforms that inform parents and caregivers on the process, and organize it, are able to ease the stress associated with homeschooling.
Trend themes
Themes within the Simplified Homeschooling trend
Three behaviours holding the trend together01
Homeschooling Platforms
Brands are offering platforms that ease the homeschooling experience for parents, providing guidance and organizing tools to keep the process stress-free.
02
Online Family Educational Resources
With the recent pandemic outbreak, many websites and apps have been created that provide educational resources for families, often for free, and catered for K-12 audiences.
03
Learning Podcasts
Podcasts about education during COVID-19 have emerged to offer resources and strategies for uncertain homeschooling challenges and provide alternatives for post-pandemic schooling.
Industry implications
What the Simplified Homeschooling trend means for industry
Where the trend changes the playbookFor
Education Industry
The education industry can incorporate innovative platforms and tools to streamline the homeschooling process during the pandemic, as well as to stay relevant and robust in a changing social and economic landscape.
For
Technology Industry
The technology industry can further develop and promote efficient and engaging online education resources to cater to remote work, homeschooling and research backed content.
For
Media Industry
The media industry can leverage their audience's attention on educational content by creating compelling and informative articles, videos and podcasts about homeschooling and pandemic education.
Workshop question
How is your brand empowering its customers with new platforms and tools?
Trend signals
Trend signals for Simplified Homeschooling
Trend score 3.1 out of 10, from popularity 47%, activity 37%, freshness 9%.
Popularity47%
Activity37%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Simplified Homeschooling trend
4 featured examples from Mar 26 to Apr 9, 2020CategoryLifestyle
Resourceful Educational Websites
Wide Open School is a Website Launched to Promote Education
The rapid shift towards online education calls for innovation in the EdTech industry, creating opportunities for startups to develop new educational technology solutions and platf…
CategoryBusiness
Streamlined Household Management Apps
The Owl Labs Work from Home Scheduler Aids with Productivity
Disruptive innovation opportunity: Innovate technology solutions that enhance remote work productivity, work-life balance, and home-based education.
CategoryLifestyle
Family-Centric Educational Online Hubs
NatGeo@Home Responds to the Educational Impacts of COVID-19
The EdTech industry has an opportunity for disruptive innovation by creating interactive and engaging online educational platforms like NatGeo@Home.
CategoryLifestyle
Pandemic-Managing Learning Podcasts
CATO Daily Podcast Talks about Homeschooling During Hard Times
