Family-Centric Educational Online Hubs

NatGeo@Home Responds to the Educational Impacts of COVID-19

The recent COVID-19 outbreak has impacts society in a variety of ways, including the education system -- National Geographic responds to it with the launch of NatGeo@Home. It is an online hub that offers educational content for a family audience.

It provides information for parents and teachers in order to better navigate through these trying times. NatGeo@Home is a free digital resource that draws information from the National Geographic Society along with the features and tools of National Geographic Kids. This includes the 'Learn at Home' portal that provides access to educational articles, videos, lessons, and additional online activities. The content is specifically catered towards levels K-12 and is organized by grade and sectioned off by 'read,' 'watch,' and 'play.'

Image Credit: National Geographic

Online Educational Resources
The launch of NatGeo@Home highlights the growing trend of online platforms providing educational resources for families.
Family-centric Learning
NatGeo@Home taps into the trend of creating educational content specifically designed for families to navigate through challenging times.
Remote Learning Solutions
NatGeo@Home exemplifies the trend of developing remote learning solutions in response to the educational impacts of COVID-19.

Industries Being Reshaped

Edtech
The EdTech industry has an opportunity for disruptive innovation by creating interactive and engaging online educational platforms like NatGeo@Home.
Digital Publishing
The digital publishing industry can explore disruptive innovation by developing online hubs that provide curated educational content for family audiences.
E-learning
The E-Learning industry can capitalize on the trend of remote learning by providing comprehensive resources and tools for K-12 education, similar to NatGeo@Home.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 54%
Freshness 9%

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