Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cauliflower
Dairy
Cauliflower is being used as a substitute for cheese in dairy-based foods.
3.2
Trend score
Trend
What is the Cauliflower Dairy trend?
Cauliflower Dairy: Brands are updating their plant-based product lines with cauliflower. The vegetable is being utilized either as a base for vegan cheeses or as a substitute in other products.
Insight
The consumer insight behind the Cauliflower Dairy trend
Consumer interest in the vegan lifestyle continues to grow exponentially and this creates a demand for more diversity in terms of meat and dairy alternatives. Many are open to experimentation in this space as they try plant-based products that authentically replicate their traditional counterparts. As a result, vegan consumers and those looking to expand their dietary preferences are enthusiastic about ingredient innovations that contribute to flavor and texture.
Trend themes
Themes within the Cauliflower Dairy trend
Three behaviours holding the trend together01
Cauliflower-based Dairy Substitutes
Brands are utilizing cauliflower as a base for vegan cheeses or as a substitute in other dairy products to cater to the growing interest in plant-based alternatives.
02
Niche Plant-Based Alternatives
Consumers are looking for diversity in meat and dairy alternatives and are drawn to unique substitutes such as nut-free and cauliflower-based cheese alternatives
03
Gluten-Free & Allergy-Friendly Options
Brands are offering plant-based substitutes that cater to specific dietary restrictions such as gluten-free and allergen-free options.
Industry implications
What the Cauliflower Dairy trend means for industry
Where the trend changes the playbookFor
Plant-Based Foods Industry
This industry is expanding with the growing demand for plant-based alternatives, with a focus on creating diverse and innovative products using unique ingredients such as cauliflower.
For
Allergy-Free Foods Industry
As more consumers with specific dietary restrictions seek out alternatives, the industry is catering to their needs by offering gluten-free and allergen-free options.
For
Sustainable Food Industry
Brands are using manufacturing byproducts to create environmentally resilient alternatives to dairy, contributing to the sustainable food industry.
Workshop question
How could your brand prioritize diversity of choice within its offerings?
Trend signals
Trend signals for Cauliflower Dairy
Trend score 3.2 out of 10, from popularity 54%, activity 33%, freshness 9%.
Popularity54%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cauliflower Dairy trend
4 featured examples from Jan 21 to Apr 8, 2020CategoryLifestyle
Delicious Plant-Based Pizzas
Chloe Vegan Foods LLC Spotlights Its Line of Guilt-Free Pizzas
Opportunity to disrupt the plant-based food industry by offering a diverse range of pizzas that cater to different dietary needs and tastes.
CategoryEco
Cauliflower-Based Cheese Alternatives
These Plant-Based Cheese Alternatives Recreate Popular Kinds
Grounded Foods’ cauliflower-based cheese alternatives represent a disruption in the plant-based food industry as it creates a new category for dairy and allergen-free cheese alter…
CategoryLifestyle
Plant-Based Queso-Style Dips
Good Foods' Plant-Based Queso Dip is Made with Almonds & Cauliflower
The plant-based queso dip by Good Foods taps into the vegan food products industry by providing a dairy-free alternative that satisfies consumer cravings for cheesy goodness.
CategoryLifestyle
Vegan-Friendly Fondue Mixes
Urban Cheesecraft's Dairy-Free Fondue Mix is Highly Customizable
Disruptive innovation opportunity in the vegan food products industry by offering customizable options and allergen-free alternatives.
