What is the trend of direct-to-consumer deliveries?

The trend of direct-to-consumer deliveries for essential products can disrupt traditional brick-and-mortar retailers.

What is the trend of promotional discounts?

Brands that offer promotional discounts during crises are more likely to gain brand loyalty and customer retention.

What is the trend of online personal care products?

The demand for online access to essential personal care products is becoming increasingly important with the rise of remote work.

What are the implications for the personal care products industry?

The personal care products industry can benefit from offering more online delivery options to customers.

What are the implications for the e-commerce industry?

The e-commerce industry can benefit from expanding their inventory to include essential products and promoting discount codes during crises.

What are the implications for the retail industry?

Brick-and-mortar retailers can benefit from creating online platforms to offer direct-to-consumer deliveries of essential products during crises.

Discounted Period Product Deliveries : Menstruation Product Company Rael

Discounted Period Product Deliveries

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Menstruation Product Company Rael Helps Women Amid COVID-19

Grace Mahas — March 19, 2020 — Social Good

References: getrael

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Organic, women-lead menstruation product company Rael is making it easier for women to get access to tampons and products while remaining at home. In the current COVID-19 crisis, public officials are urging citizens to remain in isolation whenever possible, which can make it difficult to access these essential products.

Rael, the direct-to-consumer delivery service, is now offering $5 off of purchases of $30 or more with the promo code ACCESS. The brand is also offering 15% off Rael’s Organic Tampons, Petite Pads, Feminine Wipes, and Period Panties with promo code ACCESS15. Alongside these promotions, Rael is offering 15% off select skin care products with promo code CLEAN15. Products range from face masks to beauty kits.

Image Credit: Rael

Trend Themes

Direct-to-consumer Deliveries — The trend of direct-to-consumer deliveries for essential products can disrupt traditional brick-and-mortar retailers.
Promotional Discounts — Brands that offer promotional discounts during crises are more likely to gain brand loyalty and customer retention.
Online Personal Care Products — The demand for online access to essential personal care products is becoming increasingly important with the rise of remote work.

Industry Implications

Personal Care Products — The personal care products industry can benefit from offering more online delivery options to customers.
E-commerce — The e-commerce industry can benefit from expanding their inventory to include essential products and promoting discount codes during crises.
Retail — Brick-and-mortar retailers can benefit from creating online platforms to offer direct-to-consumer deliveries of essential products during crises.

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